All Other Things Held Equal, Does Publishing at a Higher Frequency Lead to More Search Traffic?

[JStuffs]

Hello,

I have a simple question:

All other things being equal such as backlinks, social shares, quality of the content etc., does publishing at a higher frequency increase search traffic?

 

[Hanuman]

All other things being equal such as backlinks, social shares, quality of the content etc., does publishing at a higher frequency increase search traffic?

The way I see it is this:

* When you publish more content, all these articles age sooner - which means you are going to see results sooner with this than spacing them out over months. In the second case, the more recently published articles are going to take a lot more time to age and start ranking.

I also think publishing more frequently gets Google notice you more often. I started 3 blogs back in may this year. For one, I have published over 180 articles so far while the others are at less than 10 articles each.

I see that the site with 180 articles sees more traffic to the older pieces than the other two websites . I am not sure why this is the case (they are also different niches), but it's probable that Google now places higher authority on my larger site than it does on the other sites due to how small they are volume-wise.

 

[JStuffs]

The way I see it is this:

* When you publish more content, all these articles age sooner - which means you are going to see results sooner with this than spacing them out over months. In the second case, the more recently published articles are going to take a lot more time to age and start ranking.

I also think publishing more frequently gets Google notice you more often. I started 3 blogs back in may this year. For one, I have published over 180 articles so far while the others are at less than 10 articles each.

I see that the site with 180 articles sees more traffic to the older pieces than the other two websites . I am not sure why this is the case (they are also different niches), but it's probable that Google now places higher authority on my larger site than it does on the other sites due to how small they are volume-wise.

Yes, that's indeed what I thought. Perhaps calling it simply "publishing more" isn't the correct terminology but rather "increasing topical authority."

I wonder how much weight topical authority really gets in the algorithm, but since small sites focused on one small niche easily outrank large authority sites I believe it's quite a lot.

 

[Hanuman]

I wonder how much weight topical authority really gets in the algorithm,

I have a sample size of 1 article for this observation - but I recently published an article on my website that is partly YMYL - my website is new; I haven't covered this YMYL topic before - and for some reason, the article is ranking and sending me a steady 5 visitors or so per day over the past month.

My visitors spend over 5-6 minutes on this page. So maybe Google sees that as a positive.

My understanding is that topical authority is perhaps a tie-breaker when all things stay the same. But if you are working on an underserved topic, you are going to rank regardless.