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Interesting article in the Financial Times today: https://www.ft.com/content/fd311801-e863-41fe-82cf-3d98c4c47e26 (sub required, but you can find a summary here )
Seems a lot of insiders are suggesting Apple is working on a genuine Google Search alternative. There are people reporting an extreme surge in visits from Applebot on their websites.
One of the mentioned reasons is the coming antitrust case against Google, which might cause trouble for the yearly payments from Google to Apple for using Google Search as their standard search engine ($10 billion / year). Similar to how Microsoft had to allow users to pick their browser due to lawsuits.
Another reason for developing their own search engine is improving Siri. Apparently in iOS 14 some search queries are already bypassing Google and showing results generated by Apple.
Curious to see if Apple will actually make a full-blown search engine. Competition for Google would probably be good, maybe in 10 years we'll see people optimizing their sites for either Google or Apple (or both). Or they could just become another Bing.
Seems a lot of insiders are suggesting Apple is working on a genuine Google Search alternative. There are people reporting an extreme surge in visits from Applebot on their websites.
One of the mentioned reasons is the coming antitrust case against Google, which might cause trouble for the yearly payments from Google to Apple for using Google Search as their standard search engine ($10 billion / year). Similar to how Microsoft had to allow users to pick their browser due to lawsuits.
Another reason for developing their own search engine is improving Siri. Apparently in iOS 14 some search queries are already bypassing Google and showing results generated by Apple.
Curious to see if Apple will actually make a full-blown search engine. Competition for Google would probably be good, maybe in 10 years we'll see people optimizing their sites for either Google or Apple (or both). Or they could just become another Bing.
