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Not a day goes by that I don't see AdSense on a site that absolutely shouldn't have AdSense, so I figure it's worth making a thread in case someone is like "aha!"...
For example, a local dentist's site had a big 'ol adsense block on the side that was displaying ads for his competitors. Surely he'd rather have the lead than $1.00 - $5.00 for the click.
If you have a 'content site' (weird phrase, sorry) and you aren't really trying to sell anything, then adsense and similar ad networks make sense but otherwise you are giving away your most qualified, most valuable leads for next to nothing to your competitors. If you're working hard to bring in targeted, organic traffic don't pass it back out into the ether to the highest bidder, do the opposite - plug up all the holes in your site and don't let them leave without a phone call, or filling in a form, or leaving their email, or booking an appointment, or whatever the case may be.
For example, a local dentist's site had a big 'ol adsense block on the side that was displaying ads for his competitors. Surely he'd rather have the lead than $1.00 - $5.00 for the click.
If you have a 'content site' (weird phrase, sorry) and you aren't really trying to sell anything, then adsense and similar ad networks make sense but otherwise you are giving away your most qualified, most valuable leads for next to nothing to your competitors. If you're working hard to bring in targeted, organic traffic don't pass it back out into the ether to the highest bidder, do the opposite - plug up all the holes in your site and don't let them leave without a phone call, or filling in a form, or leaving their email, or booking an appointment, or whatever the case may be.
