Assembly Line for New Content

zelch

zelch

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Curious what is the assembly line you guys use for new content. @Ryuzaki said

I publish in batches of 5 articles at a time and run them all across the assembly line together. When I hit the "interlink out" steps and the "interlink in" steps, it's always pretty boring and tedious, but a good chance to catch an episode of whatever show I'm slowly plowing through.
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Other than interlinking in and out, what other steps are on the assembly line for you guys?
 
Here's my simple assembly line I was referencing. This is broken way down and simplified as a checklist built out of the operating procedures for workers to use as reminders and for accountability.
  • Send keywords to writers
  • Writers follow formatting, family-friendly, title writing, and on-page guidelines
  • Get content back and fix all the dumb stuff they did, remove bold & underlining, do spell checking, etc.
  • Paste into Wordpress, choose slug, choose categories, save draft
  • Set the headers, remove empty spaces, set paragraph lengths, etc.
  • Check the article is actually complete and includes everything it should. If not, write it.
  • Add internal links to other articles and any external links
  • Create the static "related posts" list
  • Write the new custom title
  • Check the on-page SEO and then enhance it past what the writers would understand how to do
  • Find images from the pre-approved sources
  • Edit the images to be altered and resized, exported with the right file types and file names
  • Upload the images to the right spots
  • Type in the alt texts
  • Source a great image for a thumbnail, featured image, and Pinterest image
  • Set up the OpenGraph social schema with Yoast so Twitter and Facebook get the featured image
  • Follow the quality assurance checklist and work with the bot I made for this
  • Go through the existing content and interlink back to the new article
  • Publish on Twitter, Facebook, Instagram, Pinterest
  • Repeat
That's the very basics of what I'm doing these days. Plain, simple, repeatable, scaleable. Just gotta make sure the writers, the image guys, and any formatters are doing it right, and keep training more roles to get yourself out of the process altogether. But keep an eye on quality assurance.
 
Here's what I'm doing currently, but I'm still learning, so this process is still changing a little. It's broken up into two parts based on before and after I get the content back from the writers.

Before
  1. Pull a main keyword from my list of targets.
  2. Run it through a keyword tool, LSI tool and Google Search to find other keywords I want included.
  3. Create an outline that's a list of headers [in different sizes] that sometimes have short reference notes for each section.
  4. Write the title I want to use.
  5. Plug 2-4 into my content spreadsheet, which then uses a formula to spit out my content brief.
  6. Send content brief to the writers.
  7. Prepare images for the item in a folder name with the item's internal ID and title.
  8. Update my spreadsheets.
After
  1. Copy/paste it into Wordpress, save as a draft.
  2. Proofread and insert images.
  3. Internal links to and from other posts.
  4. Publish.
  5. Post to socials.
  6. Update my spreadsheets.
 
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