Can anyone share what changes you normally make on a landing page for A/B Testing?

[cssultan]

I was exploring the concept of A/B Testing and am curious as to what type of changes inspire A/B Testing on a product landing page. I would very much appreciate different scenarios to understand it's the scope of use for myself. Thanks.

 

[UFO]

First, test one thing at a time, that way you can measure your results accurately. You'll also want to use an A/B test calculator to make sure your results are statistically significant and that you have a clear winner.

As far as what to change on your page to test, start with major things like titles, images, call to actions, buttons, page sections, etc. You can also use conversion software like Crazy Egg to view heatmaps of where users are gravitating towards on your page or view video recordings of their sessions.

 

[bernard]

I don't do changes for product landers, but for affiliate product review landing pages, I experiment with things like Comparison Tables and Intro Text mostly.