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I normally try not to disagree with u cuz I end up looking stupid but I think you're dead wrong here.This is simply an opinion, but I doubt it's being heavily used at all. I think the data is being gathered and it's an obvious factor to use once they can get a handle on it. The first place we'll see it pop up, if it hasn't already, is the YMYL niches (your money, your life).
Any chance you could provide a loose example, I'm a bit unclear exactly what you mean.You can also steal it by co branding with big traffic low entanglement keywords that match the criteria in creative ways. (doesnt even have to be authors, just has to present the right type of data profile to them)
high volume really appealing fictional Character Name does X
A straight forward example
"Spiderman does keyword research" would totally work.
Spiderman is so huge he utterly dwarfs keyword research.
He also has no existing interrelationships with keyword research so it will be possible to link this association to your entity ids and get credit for demand growth relating to the keyword.
You have to combine it with some common sense and competitive level content.
You also need to get your exact title searched in order to enter testing.
I do a very high ratio of lot of brand mention drops to backlinking in order to facilitate the initial box data google requires to start flagging you. They have a bunch of protections that mitigate this strategy but they're pretty easy to get past if you're willing to test things.
What you're doing is harvesting the brand or word equity that exists in peoples heads for an item and using it push power into a more valuable but less sticky and interesting line item.
It doesn't have to be a character or a brand, those are just the most common and easy ones cuz you have large media companies out doing the work of getting into people's heads.
Also, I chose spiderman cuz he got a special black list from all the people who were using him in this way. There was a big scandal primarily involving people using video content to promote softcore porn and according to the conspiratards a bunch of other shit. Look up elsagate and read between the lines with out getting stuck on the dumb conspiracy crap.
All that matters is you have something to entangle with thats stickier than average and cause lots of user feedback anomalies on platforms.