eCommerce Platform

[Positivity]

How's it going everyone. Quick intro: I've been working on an ecommerce site for the past month and everything is going well.

However, after doing a bit of digging I found that my platform (shopify) may not be good for SEO purposes. I hesitate to say SEO, because I'm building a brand here and it shouldn't matter. (shout out to CCarter)

Digging around, it seems that a bunch of people are having trouble ranking seo articles where they could otherwise rank on a WP site or something of that nature. I know these are broad generalizations though.

I will continue to embrace the brand mentality. However, I am just wondering if anyone here has successfully ran organic traffic to a shopify site through articles?

Really appreciate any input/advice on this topic.

 

[nzerinto]

By "ranking articles", I presume you mean you are hoping to do some content promotion to go with your ecomm site.

Here's the thing. It depends on your niche/market.

In some cases, yes it will most certainly help to have great content marketing to go with your shop - it's a great way to bring in traffic, both organically and from social media promotions.

But don't think it's the be-all end-all - there are a lot of ways to market a site without necessarily going the route of writing content for the site.

The net sees something like 2 million blog posts published a day (it's a number I keep hearing - it's probably increasing daily).

That's a lot to compete against. It's like standing in a sea of 2 million people who are all yelling at the same time, trying to get the attention of passers-by.

So you need to think about how you can stand out from the crowd.

Perhaps that means not publishing content, and becoming person 2,000,001.

Or perhaps it just means finding a way for that content to really stand out, and be different, and demand to be read and shared.

By the way though, "SEO shouldn't matter" and "building a brand" should never be in the same sentence. Serious brands do care about SEO, and spend a lot of time and money on it.

Thing is, they also care about SMM. And PPC. And ORM. And having a great product. And great customer service. And a lot of other things that goes into ensuring their brand is protected, and performs the way it should, and is perceived the way they want it to.

It's less about "not focusing on SEO", but rather "getting as many elements right as possible".

Probably not the response you were looking for, but hopefully helpful as a thought exercise....

 

[vaizbunas]

Check them out (shoppingcartelite), lots of custom stuff. Since you have a hosted solution, talk to them, they build custom solutions on request, depending on your need and level of complication. One draw back, its like using Oracle CRM, takes time to learn and adjust,something that can bother at the beginning. Great support for the highest prices, other payment plans are so so.