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Anyone seeing a drop in traffic from Facebook (looking at you @bopeep via https://www.buildersociety.com/threads/new-facebook-page-question.1997/) should be aware of their new algorithm which went live.
FRIENDS AND FAMILY COME FIRST
Facebook was built on the idea of connecting people with their friends and family. That is still the driving principle of News Feed today. Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook. That’s why if it’s from your friends, it’s in your feed, period — you just have to scroll down. To help make sure you don’t miss the friends and family posts you are likely to care about, we put those posts toward the top of your News Feed. We learn from you and adapt over time. For example, if you tend to like photos from your sister, we’ll start putting her posts closer to the top of your feed so you won’t miss what she posted while you were away.
Source Building a Better News Feed for You
--Facebook was built on the idea of connecting people with their friends and family. That is still the driving principle of News Feed today. Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook. That’s why if it’s from your friends, it’s in your feed, period — you just have to scroll down. To help make sure you don’t miss the friends and family posts you are likely to care about, we put those posts toward the top of your News Feed. We learn from you and adapt over time. For example, if you tend to like photos from your sister, we’ll start putting her posts closer to the top of your feed so you won’t miss what she posted while you were away.
Source Building a Better News Feed for You
The side effect of those changes, the company said, is that content posted by publishers will show up less prominently in news feeds, resulting in significantly less traffic to the hundreds of news media sites that have come to rely on Facebook.
The move underscores the never-ending algorithm-tweaking that Facebook undertakes to maintain interest in its news feed, the company’s marquee feature that is seen by more than 1.65 billion users every month.
It is also a reminder that while Facebook is vastly important to the long-term growth of news media companies, from older outlets like The New York Times and The Washington Post to upstarts like BuzzFeed, Vice and Vox Media, publishers rank lower on Facebook’s list of priorities.
Source: http://www.nytimes.com/2016/06/30/t...news-feed-to-focus-on-friends-and-family.html
The move underscores the never-ending algorithm-tweaking that Facebook undertakes to maintain interest in its news feed, the company’s marquee feature that is seen by more than 1.65 billion users every month.
It is also a reminder that while Facebook is vastly important to the long-term growth of news media companies, from older outlets like The New York Times and The Washington Post to upstarts like BuzzFeed, Vice and Vox Media, publishers rank lower on Facebook’s list of priorities.
Source: http://www.nytimes.com/2016/06/30/t...news-feed-to-focus-on-friends-and-family.html
