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Google is constantly shoving this card down my throat on the dashboard for new optimization opportunities:
I've always ignored it because, hey, I know better! It's always goofy recommendations like these:
No, I don't want AMP. No, I don't want Matched Content. No, I especially don't want page-level ads for mobile. Yes, I know one of my ad blocks on a few sites goes to the bottom of the page on mobile, it's in the responsive sidebar. No, I don't want to kill my lower performing ad blocks.
*Screeeeeeeech*
Fonts and Borders and Backgrounds... I knew you could do split tests in Adsense now, but every time I saw these suggestions I thought they just wanted to change your settings without a test. I just never connected those dots. But if you click those suggestions you get taken to the Experiments page.
Some of you may remember that I said in some other thread that Adsense had a new User First beta program where they're trying to auto-optimize site layouts and the robots are taking it back to the earlier 2010-era with double blocks above the fold and cramming ads on top of each other, breaking their own terms of service. I speculated that they're trying to compete with Ezoic and worried about Media.net's fast rise too.
Well, that's obviously beta and not ready for market, but their Experiments seem good to go. You don't get to test layout but you can test everything else. Check this out:
I'm running 5 tests that's nothing more than switching the font around, away from one that looks like the one I use on my site and back to their default font. The number of days has to do with getting statistical significance based on number of impressions and enough time to rule out time-based variations in the marketplace.
If you click into each experiment you get more data, like the number of days it has been running, the impressions count, and the number of days to go. But you also get a table that shows rows of things that are being affected by the test, like RPM, CPC, etc.
This is pretty cool though. You can see I'm switching from Verdana to "Default font" and getting an increase in RPM there. I checked them all and some are -50%, for example. It's only been 4 days for me so those numbers are meaningless right now.
I imagine if you have a huge site with boatloads of traffic, like a news or viral site, this could have a huge effect on your bottom line, and the tests probably happen pretty fast with a million pageviews a day.
Have you guys played with this? How did it shake out?
*Screeeeeeeech*
Fonts and Borders and Backgrounds... I knew you could do split tests in Adsense now, but every time I saw these suggestions I thought they just wanted to change your settings without a test. I just never connected those dots. But if you click those suggestions you get taken to the Experiments page.
Some of you may remember that I said in some other thread that Adsense had a new User First beta program where they're trying to auto-optimize site layouts and the robots are taking it back to the earlier 2010-era with double blocks above the fold and cramming ads on top of each other, breaking their own terms of service. I speculated that they're trying to compete with Ezoic and worried about Media.net's fast rise too.
Well, that's obviously beta and not ready for market, but their Experiments seem good to go. You don't get to test layout but you can test everything else. Check this out:
If you click into each experiment you get more data, like the number of days it has been running, the impressions count, and the number of days to go. But you also get a table that shows rows of things that are being affected by the test, like RPM, CPC, etc.
I imagine if you have a huge site with boatloads of traffic, like a news or viral site, this could have a huge effect on your bottom line, and the tests probably happen pretty fast with a million pageviews a day.
Have you guys played with this? How did it shake out?
