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Public Service Announcement!
Source: https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/
Until July 1st, 2023 you can keep collecting data in Google Analytics 3 (aka Universal Analytics) and then it stops. The data will remain there for 6 months for you to export, and then it's gone.
So it's better to move to Google Analytics 4 sooner than later because we're going to lose the historical views, which always annoys me. Pulling up graphs from "day one" is always a pleasure.
Migration guide: https://support.google.com/analytics?2Fabout/support/&hl=en#topic=10737980
Source: https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/
Until July 1st, 2023 you can keep collecting data in Google Analytics 3 (aka Universal Analytics) and then it stops. The data will remain there for 6 months for you to export, and then it's gone.
So it's better to move to Google Analytics 4 sooner than later because we're going to lose the historical views, which always annoys me. Pulling up graphs from "day one" is always a pleasure.
Migration guide: https://support.google.com/analytics?2Fabout/support/&hl=en#topic=10737980