Google Search AI Mode

[br4in]

Google demo'd AI Mode in today's I/O 25 event, starting at around 1:53:00 in the keynote livestream. More info here. And relevant press coverage here.
This is basically Perplexity on steroids, especially with the Deep search mode on. It's only available in the US for now.
They also demo'd shopping-specific features with AI mode at around 2:07:10. More info here.
They also announced AI overviews are globally available now.

You can access AI Mode directly here.

I'm left wondering.. what future do informational websites have at this point, we might have to rethink the types of websites that we should make. I'd love to hear your takes on this!

 

[secretagentdad]

Pretty wild if the claims hold up.
Lets see how bad it trips over its own feet.
They have a real way of castrating their tools to defeat any kind of scalable intent.

 

[DunderMannen]

I have a hypothesis they will remove the SERP sooner or later.

Imagine they do it. All the other AI tools already rely on scraping Google for feeding it's algorithm. Once this is no longer possible, big G has a head start to actually accelerate past Chat, Perplexity etc. They also control the ENTIRE truth, and we all know that's G's big goal (oh and sell ads inside the "truth").