Got any PPC advice?

[LinkPlate]

I searched the forum for PPC threads, but search didn't return much. I do recall a few but can't find them anymore. Apologies if this is a duplicate thread.

I don't do much PPC, but recently started testing a few new methods/tricks as I continue to read success stories with PPC. For example: https://zaidammari.com/how-i-5xd-roi-in-3-months-using-only-ppc

Any methods/tricks/advice for PPC clients would be greatly appreciated. Specifically ones with low budgets ;-)

 

[eliquid]

Seriously?

There is the crash course that has a thread on PPC that I wrote

Im pretty sure there are other PPC threads on this forum I wrote too. lol

.

https://www.buildersociety.com/threads/serpwoo-podcast-anyone.2239/page-4#post-38781

https://www.buildersociety.com/thre...rom-competitive-keywords-because-of-ppc.3766/

https://www.buildersociety.com/threads/day-13-paid-traffic.1302/

https://www.buildersociety.com/threads/adwords-and-other-ppc-master-thread.2965

That's a start. You should be able to find more on here spread out

 

[Ryuzaki]

I'm about (within a few weeks to a month) to get started with some PPC and Pay Per Call. Had a friend @Bloghue hit me up about Pay Per Call and I wanted to ask him about PPC. Turns out he was doing both and shared quite a bit of goodness with me.

I'll be starting with low max CPC bid for click-to-call only ads with broad keywords, trimming out anything that I'm not bidding high enough to hit the first page, with a careful use of negative keywords. The hopes is that I can optimize enough to turn a profit for the specific campaign (hopefully with a max cost per acquisition / lead value of around $50 or more), and if it works out, instead of adding more offers, I'll expand the same offer to new cities. I'll probably start in my state in the biggest cities and take them down and move out to neighboring states. I suspect with local services that I won't have to continually re-optimize too much, since it'll be new clients searching each time rather than ones who already found a service.

Is the above sensible?

I'll read that post you shared @kingofthewiki, thanks, and @eliquid.

 

[mj22]

Cali insurance/mortgage terms can be difficult, or when I was doing it it was just as difficult as some national search terms I was hunting down. Just a heads up. Depends on kws I guess. I got sent a bottle of Johnnie Walker blue label as a bonus for tackling them, lol.

 

[LinkPlate]

https://www.buildersociety.com/threads/serpwoo-podcast-anyone.2239/page-4#post-38781

https://www.buildersociety.com/thre...rom-competitive-keywords-because-of-ppc.3766/

https://www.buildersociety.com/threads/day-13-paid-traffic.1302/

https://www.buildersociety.com/threads/adwords-and-other-ppc-master-thread.2965

Cool. I am 100% sure there are tons of golden nuggets of knowledge about ppc in the forum (because I read them at some point). I was just lazy and didn't go through the sections manually. Typed PPC in the search box and when nothing popped up decided to post this.