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Now if you came to this thread thinking I'm giving away coupons or posting some promotions so you waste money on shit you don't need, I feel sad face for you - you're in the wrong mindset. You're in the consumer mindset, instead of the marketer.
During the holidays I like watching brands market, and like recording the frequency of their marketing. I'm making this thread to monitor and talk about the various marketing campaigns that "somehow" get to my inbox and campaigns I see around the internet. Please, no beta fucking comments about how you don't want to work too hard in life, I mean, give me a fucking break with that peasant thinking already. Go THAT A WAYYY with that nonsense, it will not be tolerated. -> Seasame Street
Now if you are a bad marketer, the best way to get better is to watch your competitors, watch the big boys, then mimic their actions, and eventually make them your own once you are in the flow. So sit back, and let's do this...
First Up Amazon. November 1st, 2:13AM (recall today was daylight savings so we rolled clocks back an hour). These guys are already at it with "Countdown to Black Friday Deals Week". A whole week of deals on the week of black friday, fucking genius idea mang:
That kid knows what time it is... It's time to get this money. Did YOU push out an email blast at 2am this morning? No - can you start figuring out why Amazon is such a beast at this online marketing stuff yet?
Now I think that it "may" burn out some of these shoppers, but nah, the first one out the gate is going to be the winner. These guys are literally EXTENDING the holiday shopping from black friday, to the 5 days before. I mean, that's just wow.
^^ Holy shit, you SEE what they just did? They're good, really really good, like great good. They know some people are like, man this might be too early, but they have that phrase, so now I'm like "alright, they got my defenses down" - if I was a consumer. That one sentence is so beautiful it hits the point elegantly. I'm going to steal that line for one of my promotions.
Amazon didn't magically become the biggest online retailer, this takes skills. They've got more analytic data on their audience versus anyone else in the industry. They a/b split test, like mad.
Amazon employees don't fuck around. Check out this piece by NYTimes on their Employees and their workplace: Inside Amazon: Wrestling Big Ideas in a Bruising Workplace
You think this is a fucking game to Bezo?
Bezo's team members are complete beasts.
These people are at the top of their game, and push themselves so much they have to burn out, but that time when they were burning, shit mang. You clowns want to take weekends off and play with your kids and can't figure out why your rinky-dink project isn't taking off on it's own, cause you don't have fire, and your project doesn't have a spark. You're probably waiting for Google to give you that spark... mang you're in trouble.
^^ these are the beasts you are going up against when going head to head for the holiday seasons. These people send out Black Friday reminders on Nov 1st, 2015. They WILL make the biggest killing this holiday - PERIOD.
^^ Companies recruit Amazonians cause of their work ethic and training... They're beasts and at the top of their game, and you want to go up against them? You might have to put in some serious work, cause they don't fuck around and the HOLIDAYS is what THEY DO.
You guys need to understand the holidays are Amazon's Superbowl, these dudes are in the zone right now. If this was a military operation this is them deploying assets to surround the enemy. You guys really need to understand this is how YOU need to approach your marketing campaigns.
You need to be as aggressive as the big boys if not more. "What about if people don't like me?" Fuck them, they never liked you - but you are here to sell your product/service and get revenue, so when it's GO time, it's fucking Go time. Problem is most of you people are thinking about what to buy instead of learning how to do proper marketing. Don't worry though, the big boys, the mega brands, will show you kids how it's done.
During the holidays I like watching brands market, and like recording the frequency of their marketing. I'm making this thread to monitor and talk about the various marketing campaigns that "somehow" get to my inbox and campaigns I see around the internet. Please, no beta fucking comments about how you don't want to work too hard in life, I mean, give me a fucking break with that peasant thinking already. Go THAT A WAYYY with that nonsense, it will not be tolerated. -> Seasame Street
Now if you are a bad marketer, the best way to get better is to watch your competitors, watch the big boys, then mimic their actions, and eventually make them your own once you are in the flow. So sit back, and let's do this...
First Up Amazon. November 1st, 2:13AM (recall today was daylight savings so we rolled clocks back an hour). These guys are already at it with "Countdown to Black Friday Deals Week". A whole week of deals on the week of black friday, fucking genius idea mang:
That kid knows what time it is... It's time to get this money. Did YOU push out an email blast at 2am this morning? No - can you start figuring out why Amazon is such a beast at this online marketing stuff yet?
Now I think that it "may" burn out some of these shoppers, but nah, the first one out the gate is going to be the winner. These guys are literally EXTENDING the holiday shopping from black friday, to the 5 days before. I mean, that's just wow.
"It's never too early for a good deal"
^^ Holy shit, you SEE what they just did? They're good, really really good, like great good. They know some people are like, man this might be too early, but they have that phrase, so now I'm like "alright, they got my defenses down" - if I was a consumer. That one sentence is so beautiful it hits the point elegantly. I'm going to steal that line for one of my promotions.
Amazon didn't magically become the biggest online retailer, this takes skills. They've got more analytic data on their audience versus anyone else in the industry. They a/b split test, like mad.
Amazon employees don't fuck around. Check out this piece by NYTimes on their Employees and their workplace: Inside Amazon: Wrestling Big Ideas in a Bruising Workplace
You think this is a fucking game to Bezo?
The company is conducting an experiment in how far it can push white-collar workers to get them to achieve its ever-expanding ambitions.
Bezo's team members are complete beasts.
They are told to forget the "poor habits" they learned at previous jobs, one employee recalled. When they "hit the wall" from the unrelenting pace, there is only one solution: "Climb the wall," others reported.
At Amazon, workers are encouraged to tear apart one another’s ideas in meetings, toil long and late (emails arrive past midnight, followed by text messages asking why they were not answered), and held to standards that the company boasts are "unreasonably high." The internal phone directory instructs colleagues on how to send secret feedback to one another’s bosses. Employees say it is frequently used to sabotage others. (The tool offers sample texts, including this: "I felt concerned about his inflexibility and openly complaining about minor tasks.")
These people are at the top of their game, and push themselves so much they have to burn out, but that time when they were burning, shit mang. You clowns want to take weekends off and play with your kids and can't figure out why your rinky-dink project isn't taking off on it's own, cause you don't have fire, and your project doesn't have a spark. You're probably waiting for Google to give you that spark... mang you're in trouble.
"I was so addicted to wanting to be successful there. For those of us who went to work there, it was like a drug that we could get self-worth from." - Dina Vaccari
"The joke in the office was that when it came to work/life balance, work came first, life came second, and trying to find the balance came last." Jason Merkoski
^^ these are the beasts you are going up against when going head to head for the holiday seasons. These people send out Black Friday reminders on Nov 1st, 2015. They WILL make the biggest killing this holiday - PERIOD.
The employees who stream from the Amazon exits are highly desirable because of their work ethic, local recruiters say. In recent years, companies like Facebook have opened large Seattle offices, and they benefit from the Amazon outflow.
^^ Companies recruit Amazonians cause of their work ethic and training... They're beasts and at the top of their game, and you want to go up against them? You might have to put in some serious work, cause they don't fuck around and the HOLIDAYS is what THEY DO.
You guys need to understand the holidays are Amazon's Superbowl, these dudes are in the zone right now. If this was a military operation this is them deploying assets to surround the enemy. You guys really need to understand this is how YOU need to approach your marketing campaigns.
You need to be as aggressive as the big boys if not more. "What about if people don't like me?" Fuck them, they never liked you - but you are here to sell your product/service and get revenue, so when it's GO time, it's fucking Go time. Problem is most of you people are thinking about what to buy instead of learning how to do proper marketing. Don't worry though, the big boys, the mega brands, will show you kids how it's done.
Discover eventually spun out into an independent company. Discover has nearly 61 million cardholders and is the 3rd largest credit card brand in the United States.
