bernard
BuSo Pro
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- Dec 31, 2016
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I've been talking to writers to expand my main site into neighbour countries and this one guy I know from online way back made a bid, but told me he planned on expanding into the niche himself.
Since I do know him from 10+ years going back, I offered a potential partnership on the spur. Which might have been a little rash, but on the other hand, I do trust my gut instinct usually.
Now, there are pros and cons with such a setup of course. It gets particularly difficult, when you have to factor in my intention to sell my site within 12 months and wanting to use a subdomain for the foreign site. That makes it necessary to either get the partner on board with a sale, and only receiving a calculated fraction, or setting up a new site, which may be able to expand to other countries as well. Other cons is the legal setup across country lines. Not a big deal I think, but still requires some lawyer work and perhaps a joint venture company, which carries some risk.
On the pro side, is that I risk virtually nothing, since he is going to translate my content. It would have cost me around $5K-$10K to have the site translated otherwise. I also gain someone who can better linkbuild locally. In addition, I'd like to be able to expand to this country with future sites. It would be very valuable to have someone to work with on this.
Ultimately the decision always have to be 1+1 = 3, in these situations. Partnering has to mean that the sum of the parts is greater than what is brought in individually. An example I'm thinking off is linkbuilding. If I can get links from that country as well as the links I can get on my own, then that can add significantly more in a partnership than on my own.
Since I do know him from 10+ years going back, I offered a potential partnership on the spur. Which might have been a little rash, but on the other hand, I do trust my gut instinct usually.
Now, there are pros and cons with such a setup of course. It gets particularly difficult, when you have to factor in my intention to sell my site within 12 months and wanting to use a subdomain for the foreign site. That makes it necessary to either get the partner on board with a sale, and only receiving a calculated fraction, or setting up a new site, which may be able to expand to other countries as well. Other cons is the legal setup across country lines. Not a big deal I think, but still requires some lawyer work and perhaps a joint venture company, which carries some risk.
On the pro side, is that I risk virtually nothing, since he is going to translate my content. It would have cost me around $5K-$10K to have the site translated otherwise. I also gain someone who can better linkbuild locally. In addition, I'd like to be able to expand to this country with future sites. It would be very valuable to have someone to work with on this.
Ultimately the decision always have to be 1+1 = 3, in these situations. Partnering has to mean that the sum of the parts is greater than what is brought in individually. An example I'm thinking off is linkbuilding. If I can get links from that country as well as the links I can get on my own, then that can add significantly more in a partnership than on my own.
