How do you hire a PPC specialist/manager?

[BakerStreet]

I have a product that we’re about to do ppc for. I’m testing on one product line myself as someone who watched a 6 hour YouTube course. PPC seems easy but a lot of keyword work.

How do I hire someone in house for this? How do I motivate them? Is a flat salary enough or should I give profit share?

Any help here would be appreciated. I’m thinking contractor or in house. I’d rather not deal with agency. I think I’ll save money and keep skill in house this way.

 

[Bazooka]

I have a product that we’re about to do ppc for. I’m testing on one product line myself as someone who watched a 6 hour YouTube course. PPC seems easy but a lot of keyword work.

How do I hire someone in house for this? How do I motivate them? Is a flat salary enough or should I give profit share?

Any help here would be appreciated. I’m thinking contractor or in house. I’d rather not deal with agency. I think I’ll save money and keep skill in house this way.

There is a PPC guy here who did a lab case study a few months ago. I can’t seem to remember his name but once I find will let you know his username.

There is a PPC guy here who did a lab case study a few months ago. I can’t seem to remember his name but once I find will let you know his username.

Found him. His name is simplebuilder, you can shoot him a PM.

 

[eliquid]

Depends on your salary/pay.

If you want the best there is, I am always available. But I am not cheap and I am only contract.

If you just need a warm body and don't have a lot of funds, then there is a ton of people on fiverr or upwork who can do a "meh" job.

However, you always end up getting what you pay for.

 

[secretagentdad]

Hire a networker to do it if you can. (someone who goes to conventions, and drinks)

Even if they suck at ads. Getting all the rebates and early ad format / promotional items from the platform reps is a really big advantage that can help you out.

 

[marigoldwhale]

I have a product that we’re about to do ppc for. I’m testing on one product line myself as someone who watched a 6 hour YouTube course. PPC seems easy but a lot of keyword work.

How do I hire someone in house for this? How do I motivate them? Is a flat salary enough or should I give profit share?

Any help here would be appreciated. I’m thinking contractor or in house. I’d rather not deal with agency. I think I’ll save money and keep skill in house this way.

A lot of the Youtube content out there is Guruish bad advice and if you watch enough of it, you'll see their recommendations change a lot with whatever the flavor of the month is. There's a lot of bad agencies and freelancers out there. I suggest looking for freelancers with a lot of experience and case studies/references and try them out on a short term basis as you can get some quick initial results within the first month or two and see if their approach and your overall strategies align.

 

[BakerStreet]

A lot of the Youtube content out there is Guruish bad advice and if you watch enough of it, you'll see their recommendations change a lot with whatever the flavor of the month is. There's a lot of bad agencies and freelancers out there. I suggest looking for freelancers with a lot of experience and case studies/references and try them out on a short term basis as you can get some quick initial results within the first month or two and see if their approach and your overall strategies align.

Do freelance PPC managers also edit the LP content for you too? We have a product team who can write the LP but I think it needs to be further optimized so that the landing page experience score is higher, therefore would this fall under the PPC managers responsibilities too?

Also how should I compensate and motivate the PPC manager? IMO it depends on what country they are from and what they are accustom to. Maybe flat salary for European PPC manager is good enough?

 

[marigoldwhale]

It just depends on the freelancers. Some like to do their own pages, others will work with you. The landing page score is kind of fluff from Google, I've had plenty of successful campaigns/keywords/ads with a low LP score. Most freelancers do either flat rate, % of ad spend, or some sort of revenue share, but the revenue share usually becomes an issue over time so I wouldn't start off with that IMO.