How to score links for a boring niche?

Krass

Krass

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A contact of mine just asked me to do SEO for his industrial equipment company. One sale of this product would net xx,xxx. So i can charge more yay.

But then how do i get the links? This is a super boring niche. Should i just use pbn's for this?
 
You just have to be creative. For example church steeples for example are boring but you can come up with a top 10 "beautiful Church Steeples" or "Crazy Church Steeples" from around the world that can go viral within the religious communications. I've sold some extremely boring stuff in the industrial equipment so I know what you mean. But you just have to get creative by finding examples of content from other industries and seeing if you can mix-and-match ideas.
 
Linkbait linkbait and more linkbait solves all niches. (I had to do Viagra and STD testing sites the natural way once for a client...). As @CCarter says you just have to be creative. My tip (check out my full guide in the crash course) is to pick 'vaguely possibly related niches' then brainstorm the crossover topics.

Eg:

industrial machinery + worker safety
industrial machinery + green/environment
industrial machinery + ....

Once you've got those come up with titles that cross those two together. Not only does it give you ideas but it broadens your link target potential.
 
Let me give you a perfect example of something creative and entertaining in an otherwise boring niche / industry, actually sort of relevant to the one you're targeting. Introducing forklift driver Klaus.

Hilarious, right? Takes a couple minutes to get going, but then you can't look away! Sure, it got over 1M views, and that's great. Now imagine if this had been targeted and released with a modern day social strategy, outreach, and some other efforts. That could have easily gone much more viral with targeted marketing effort, though it was a training video from the 70's after all.

An enterprising individual might also keep their eyes out for unrealized opportunities like this, before they've been found, and seek to buy the rights for repurposing. Maybe it's not a video. Maybe sometimes it's creative content and website assets that just never had a solid marketing strategy behind them. Maybe it's content that has languished for years in the mines of some no-trafficked blog archive.

That's just one example. Another idea might be aggregating lists of useful resources companies might need in that industry, that will simplify and speed up their ability to find things. For example, equipment specifications, government regulations by local/state/national, certification requirements, certification training resources, etc. You might even create a comparison tool! People love those, plus they can be link/share/traffic magnets.

The thing with a lot of industries like that is, a lot of that content might be out there, but often it has not been aggregated into one, simple place. Businesses and business professionals in industries like that don't have the time to go searching through dozens or hundreds of websites if they're trying to find out about some certification pathway, or comparing equipment specs for their project requirements. On top of that, with "boring" industries, there often hasn't been any effort to present that info with a remotely useful UI or overall good UX. So you may not have to reinvent the wheel, but rather just make a better-looking one.
 
heh, I just wasted 10 min on that forklift video LOL. I thought for sure after 2 min that I was not watching the whole thing...
 
Release boring content that members of niche, users of product, shareholders of product, etc would need or would use.

I'm not kidding.

Lets say the client is an abortion clinic. You (+ dev +designer +whoever else is required) can come up with a tool that summarizes abortion law for all 50 states (or even every county in the US...) w/ references to the actual law (the problem is that a lot of laws change so links to the current law means that the site is up-to-date unlike other sources).

Then email that resource to libraries, law schools, attorneys, pro-life groups, etc.

Yeah, its boring (and you might have to hire someone part time to keep it up-to-date) but that resource is gonna get links this year, next year, and 10 years from now (even after you've done outreach).

Also, because much of IM advice is from internet savvy salesmen, most likely, no one's gonna re-create the tool or try to imitate it. The barrier to entry is the research, dev skills, design skills, part time employee, etc; so, most IM enthusiasts would just skip it (they don't have the organization, skills, or knowledge for this)(... and no BST service would be able to do such a thing...), which would make it a very, very good link acquisition tool (anyone who would want to link to a tool like this would end up linking to your tool).

Once you get the tool up and the part time employee hired and trained, you're free to build a second tool and the first tool will still get links.

To give you an idea, one such tool's page CF is 38 (law niche). Another such tool's page CF is 53 (International Diplomacy niche).

So, yeah, this method works, you just need the capital, team, and organizational capability to create such a tool
 
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