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If my site lives and dies by SEO, then no. I'll talk about it, but never reveal the site itself.
If it runs on PPC, social media, word of mouth, and some SEO, then why not. The only reason to keep it private is to defend against sabotage attempts. That's an unfortunate reality when it comes to SEO.
You can gauge who it is you're talking to, they're level of internet abilities, how nosey and meddling they are, and all of that before you tell anyone anything.