Is There Any Organic Traffic Left in Google With the Knowledge Graph & Info Cards?

[Wumba]

My main traffic source is paid/organic facebook.
Should I even bother with SEO?
Many of the search terms already have an info card as the first result so I feel like ranking for those terms wouldn't matter anyway.

 

[Calamari]

My main traffic source is paid/organic facebook.
Should I even bother with SEO?
Many of the search terms already have an info card as the first result so I feel like ranking for those terms wouldn't matter anyway.

Are you making money with paid traffic? If yes then I would keep a 3rd eye on seo but focus on paid traffic.

 

[Ryuzaki]

Many of the search terms already have an info card as the first result so I feel like ranking for those terms wouldn't matter anyway.

Nearly every post I write ends up with someone else in the Featured Snippet. Sometimes I get them too. But for each post I write that doesn't get the Snippet, I still rank in the top 5 and get traffic. I also rank for 100's to 1000's of other keywords related to the main keyword, and I still get tons of traffic.

It's always worth it to optimize a post. Even if you aren't going to bother with building links and other things required to rank well, you should still optimize every post around some topic and keyword set. It will only take you a few minutes to make sure you have a keyword in the title, H1, and some H2's. That's really all it would take to give you some passive organic traffic over time.

Otherwise it's just leaving money on the table, especially knowing what the cost of a click is these days.

 

[Wumba]

Are you making money with paid traffic? If yes then I would keep a 3rd eye on seo but focus on paid traffic.

Nearly every post I write ends up with someone else in the Featured Snippet. Sometimes I get them too. But for each post I write that doesn't get the Snippet, I still rank in the top 5 and get traffic. I also rank for 100's to 1000's of other keywords related to the main keyword, and I still get tons of traffic.

It's always worth it to optimize a post. Even if you aren't going to bother with building links and other things required to rank well, you should still optimize every post around some topic and keyword set. It will only take you a few minutes to make sure you have a keyword in the title, H1, and some H2's. That's really all it would take to give you some passive organic traffic over time.

Otherwise it's just leaving money on the table, especially knowing what the cost of a click is these days.

I'll take both your advice and put some bare level of thought into SEO.

The info cards must be killing organic search though? I can't believe those note cards haven't dropped search traffic by 20% at least for each term that has one. It's exactly the information they wanted what more do they need?

 

[Samwise89]

It's exactly the information they wanted what more do they need?

That's supposed to be the idea but I've yet to see one that answers my question. Google is just scraping lists or scraping headers to form a list. But they never fully answer the question or are off because they're trusting some SEO's website to have accurate info. Most of the time they don't have enough space to show the full list, so any set of instructions, like a recipe, don't have enough info there to keep you from clicking through anyways.

 

[Steve]

My experience as a searcher is the same as @Samwise89 - with the exception of very specific info searches or maths (tide times, currency conversions etc) the info cards don't stop me clicking through.
As an SEO, I am largely targeting location based searches that don't trigger cards so I don't have any experience to add there