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which one is a better option? i feel its easier and faster to rank for a niche and it seems to be a long term strategy, your opinons please.
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Exactly^^^ If you have a local site that site has to have a niche. Much harder to rank nationally these days for lead generation so expect to spend alot of $ and time before seeing any results.You should reframe your mindset.
I own multiple brands which are a combination of local and niche. We play the local game for lead generation, and then we use the volume of local directory pages to drive internal links to our niche "best","reviews","top" CPS posts.
If you do not think you can do both on a single site, you are severely limiting your income potential.