Making posts go viral via influencers to increase serp rankings

[AhFreshMeat]

Im testing out making a post go viral on social media with the goal of increasing the rankings of the internal links within it.

Is this possible? I am assuming google seeing that high amounts of traffic on a particular blog post would help rank the pages it links to.
Wanted to test $1000 on influencers in fb groups, twitter influencers etc. maybe fb ads as well.

anyone experiment with this? Im curious to see bernards and ryuzaki’s response if they run across this post

 

[Ryuzaki]

I've seen a rise in rankings for the post that goes viral, but not necessarily the ones they link to. What I have seen which is strange is it seems to result in a slight inflation in traffic across the board. Like long-tails are increasing across the whole site barely, but they accumulate into a small but noticeable uptick in traffic. Seems to stick too.

I could theorize a lot of reasons why this happens, from increase page rank and links, to some virality metric, to gathering a lot more user metrics on the site, to perhaps in increased amount of organic searches leading mainly to your site on the topic, etc.

The rise in rankings for the post itself that goes viral tends to stick somewhat, too. It may decay some but you'll also likely be gaining some links in the process which help out. What's nice about viral posts is the traffic goes up fast and then drops fast too but there's always residual traffic after that for a good while. Monetize these posts well! I don't like to do display ads a lot on them since the RPMs will be trash regardless but if you can bait people into clicking a link and drop an Amazon cookie it can add up nicely.

 

[secretagentdad]

I'd focus on making your content more memorable.
1000$ can get you bait that works for real.
Its not really enough to play with influencer peddling types and they will be far more open to working with you if you have something they think won't hurt their momentum because its got a big virility investment built into it.

 

[Philip J. Fry]

Don't pay influencers to promote your content. That won't result in virality.

Spend that $1,000 on virtual assistants who make a list of journalists and send targeted emails to those journalists. You have a lot more chances of obtaining traffic this way and, maybe, it'll get traction on social media and virality, as most newspapers get their traffic from social media.

With $1,000 on VAs who contact journalists, you have a lot of shots at getting coverage. $1,000 to social media influencers might get you 1 notable one or a few less prominent ones. I'd rather play the field than count on a few.

 

[AhFreshMeat]

Don't pay influencers to promote your content. That won't result in virality.

Spend that $1,000 on virtual assistants who make a list of journalists and send targeted emails to those journalists. You have a lot more chances of obtaining traffic this way and, maybe, it'll get traction on social media and virality, as most newspapers get their traffic from social media.

With $1,000 on VAs who contact journalists, you have a lot of shots at getting coverage. $1,000 to social media influencers might get you 1 notable one or a few less prominent ones. I'd rather play the field than count on a few.

$1000 spent on fb groups and fb pages that charge $10 -$50 per post could do really well, especially if i have them share the one post. Perhaps i’ll put $500 on both journalist outreach via a VA and see what happens

 

[Philip J. Fry]

$1000 spent on fb groups and fb pages that charge $10 -$50 per post could do really well, especially if i have them share the one post. Perhaps i’ll put $500 on both journalist outreach via a VA and see what happens

Let us know how it goes! IME posts on FB groups don’t get traction as you gotta match the content and post to the target audience. That’s harder than it sounds and spamming, even if you pay for it, wouldn’t mean it’ll succeed.

 

[AhFreshMeat]

Let us know how it goes! IME posts on FB groups don’t get traction as you gotta match the content and post to the target audience. That’s harder than it sounds and spamming, even if you pay for it, wouldn’t mean it’ll succeed.

Thats a good point. Like you said, the content will need to be good, or atleast clickworthy. Maybe even clickbaity a slight bit

 

[Philip J. Fry]

Thats a good point. Like you said, the content will need to be good, or atleast clickworthy. Maybe even clickbaity a slight bit

Exactly. You have to give the Facebook reader a reason to click on the post and you also have to give them a reason to share it. The reason for them to share it is how it goes viral.

for example, they might share a post if it makes them look good to their social circle. “Oh hey look at me I’m so cultured and caring” etc etc. it’s called the looking glass self. Your article and post needs to hit these points to become viral.

 

[Potatoe]

I don't want to get into a whole thing, but "don't pay influencers to promote your content" is not good advice.

Obviously, it goes without saying that it takes more than JUST doing that and if the only step you take is to throw money at an infleuencer to promote some dogshit content, it'll flop.

A post can do 10 real time visitors with a certain featured image, and the exact same post to the exact same audience can do 1500 real time visitors with a different featured image, just as a real life example. So when someone says its a bad idea or doesn't work, there are too many moving parts to write off the idea as a whole.

If someone else is missing an ingredient and their dough doesn't rise, that doesn't mean you should never bake bread.

But if your post has viral potential, absolutely use a launchpad to get it out there. Something that can appeal to their audience + has mass appeal/curiosity beyond the niche of the infleuencer is like panning for gold in a pile of gold.

Plus, put yourself in the shoes of a reporter, or an editor, or whoever that's working for a big content site that might pick up your content and give you a link. Are they more likely to see something trending and hop on board, or to get inspired by the 1000000000th VA emailing them "Hello webmaster I really like your website... your readers might like to hear about some bullshit."

 

[AhFreshMeat]

I don't want to get into a whole thing, but "don't pay influencers to promote your content" is not good advice.

Obviously, it goes without saying that it takes more than JUST doing that and if the only step you take is to throw money at an infleuencer to promote some dogshit content, it'll flop.

A post can do 10 real time visitors with a certain featured image, and the exact same post to the exact same audience can do 1500 real time visitors with a different featured image, just as a real life example. So when someone says its a bad idea or doesn't work, there are too many moving parts to write off the idea as a whole.

If someone else is missing an ingredient and their dough doesn't rise, that doesn't mean you should never bake bread.

But if your post has viral potential, absolutely use a launchpad to get it out there. Something that can appeal to their audience + has mass appeal/curiosity beyond the niche of the infleuencer is like panning for gold in a pile of gold.

Plus, put yourself in the shoes of a reporter, or an editor, or whoever that's working for a big content site that might pick up your content and give you a link. Are they more likely to see something trending and hop on board, or to get inspired by the 1000000000th VA emailing them "Hello webmaster I really like your website... your readers might like to hear about some bullshit."

Read your post off a third time. I had a eureka moment here based off your response: reporters want to jump on board— so after paying influencers and fb boosts or social shares of my viral post idea, i’ll pitch it to journalists since it will have social proof already. Giving them something they will want to hop on board and likely approval of the editors of whomever they write for, since it will have the likes, shares and comments already proven to be trending.

thanks for this comment. Will test this out this week and share my results like always

 

[Philip J. Fry]

Read your post off a third time. I had a eureka moment here based off your response: reporters want to jump on board— so after paying influencers and fb boosts or social shares of my viral post idea, i’ll pitch it to journalists since it will have social proof already. Giving them something they will want to hop on board and likely approval of the editors of whomever they write for, since it will have the likes, shares and comments already proven to be trending.

thanks for this comment. Will test this out this week and share my results like always

Most newspapers get most of their traffic from social. If your story gets traction there, then covering it means that their coverage of it will get traction too. It’s a good idea.