Most Optimal Time To Get Backlinks

[Tove]

My plan was to focus solely on content for the next 30-45 days and when everything content wise is done to perfect the design and get ready for promotion and outreach.

A black-hat approach is to age the content for a couple of months before hitting it with PBNs, and for them, it seems to get most optimal results, as opposed to hitting a page with PBNs instantly.
My project is white-hat but it would be much easier for me to focus on content only then start promoting.

But then, I've been thinking, it seems more logical to get links and promotion within the first 3-7 days of publishing an article, like real publications and magazines do, right?

The question is: Is there are a noticeable difference in rankings between
a) getting outreach links in the first 7 days to get that mini-viral effect
b) getting outreach links after 30-60 days after the page is aged

 

[CCarter]

like real publications and magazines do, right?

I don't understand, do you consider your project "fake"?

You have to shift your mindset that this isn't a hobby or some side-hustle and it's a full time business. No business can survive for months on end without revenue coming in. Revenue is generated from traffic. SEO is a waiting game - so start stepping out of your "SEO only" comfort zone and start doing all-around marketing for your business. Outreach is one channel.

Also, more people are going to be willing to link back to fresh content versus stale 60 day old content, so that's something to think about with outreach.

Another trap I see you falling in is waiting till everything is perfect - whether it's perfect amount of content, perfect design or whatever (Day 14 - Mental Strength). There will never be a perfect status of your website unless it's simply no longer going to grow. Start hustling now.

 

[Ryuzaki]

it seems to get most optimal results, as opposed to hitting a page with PBNs instantly.

If you send a lot of page rank early, you're far more likely to get into the bouncing, delayed, and/or negative effects that Google applies randomly to "confuse and demoralize" eager, greedy, and skilled spammers.

it seems more logical to get links and promotion within the first 3-7 days of publishing an article, like real publications and magazines do, right?

Yeah, but it also depends on the type of content you're promoting. If it's not news / time-based, then it's not that critical. Evergreen informational and commercial content are going to get links dripped in for a long time, whereas news content might get some links, rank for half a week, and never get traffic or links again.

I'd consider the type of content you're talking about when thinking about this type of thing.

Then I'd also consider if this type of thing is even worth thinking about. Unless it's news content you want to rank, I wouldn't even worry about it. If it is news content, you're going to better seeding it all over social media anyways and not even worrying about links.

Another trap I see you falling in is waiting till everything is perfect - whether it's perfect amount of content, perfect design or whatever

I agree with this sentiment, although in the early days of a site there's definitely a moment where tasks have to get segmented.

For instance, on my main site I spent a couple months designing everything from the ground up to about 90% of the way, then the last 10% wasn't wrapped up for another 2 years. That's partially because you can't see the big picture for a while and also because at a certain point it's go time and you have to start making money.

Same thing with content. I'm past 300 posts now, mostly in the 3k to 5k word range. I did want a period where I smashed out content in order to have things to promote but also to not have an empty site, because I didn't want people evaluating the site before deciding not to link to me because it's a ghost town. But... I still haven't finished my "content foundation" where I wanted every category to have X amount of posts. Because at a certain point you figure out what's moving the needle and you focus on that. If you wait too long to promote you can waste a ton of time laying foundation where it doesn't matter. I still plan on finishing that foundation though because there's gold nuggets hidden in there that I haven't unearthed yet too.

For links, I would 100% start getting all the social media profiles, start interacting on some forums and blogs, set up some web 2.0 style blogs (not necessarily Wordpress and Blogger and those, but more like Medium and nicer ones). There are lots of things you can do to lay an early link foundation. You probably have a logo that can get you "logo gallery" links, for instance. I talk about a lot of that in Day 11 - Offpage SEO in the Crash Course.

I'd tell you to "cycle around." Do some design, then do some content, then get a batch of link. Then rotate through again. As you iterate through that cycle you'll finally be able to lay design to rest and get down to the real part of producing content and marketing. But you won't have sat on your hands for too long. You want your links baking into the algorithm with time as much as you want content aging.

 

[GarrettGraff]

I definitely agree that it depends on the type of content you're looking to build links to. Something that isn't time sensitive.. who cares? We build links to content that is years old - just because it is old doesn't mean it isn't informational, up to date and valuable.

Just because you don't have a ton of content on your site doesn't mean you can't build links. What is important is that the piece you want links to is valuable. Who's to say you don't have a 1 page website, with 2500 perfectly written words that is the most authoritative source on web? Don't sweat it that you don't have much content, as long as it is good content. Combine good content with great outreach and people will link to you.

 

[Andrewkar]

Every new content should have some value and your own original twist to it. Then you go to social media and letting people know about it. Aside, I woudnt wait with creating some backlinks to every new piece you publish. It dont take much time to do few backlinks here and there. Dont wait, do social media and do backlinks at the same time. Make your own list of sites from where you can link to your site, dofollow. Get on some blogs, forums and do some traffic leaking nie etc. Also I would say that you should act in your business name, not as some Joe from Internet. Build your name right from the begining and it should work out nicely.