Name Coronavirus affected and impacted industries

Marko

Marko

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Titles says it all, crisis is a time of opportunity. What happens, what's changed? What surges, what crashes? This is a nice exercise we can do to find opportunities, this is what business is about

Cleaning services are surging as well as hiring cleaning workers

Restaurants, public space businesses hit bad

Travelling, hotels are hit pretty badly
 
- Wait for people to die or for homes to go into foreclosure, and then buy real estate. Kids will inherit property, and in many countries, you need to pay tax unless you liquidate the property in x amount of time, or for other reasons the heirs may "just sell it", I.e. don't do the small improvements to increase the price. There will be more property on the market than normal, and people will have more options. There's a certain elasticity here of course.

- Online gambling will crush it. Many countries have stopped their lottery systems for now, and a lot of sports are canceled (no betting). Poker and casino are still available, and it's the same market.

- Astrology, religion and other "voodoo" stuff will do well.

- Shady investment schemes always do well

- Cams and porn always do well.

- Ad space may be cheaper, you can run what would be a marginal campaign at a lower cost, and make more. Similarly, if you run websites that are relying on CPM/CPC ads, you will make less for your traffic - but trends may change, and if you arbitrage, you will be fine.

- Swing trade stocks/futures/options, markets react too negative at negative news and will bump back up at the slightest sign of good news (see last week).

- Ecommerce will have a weakened supply chain, sell virtual goods (distance learning, online coding boot camps, online certifications). People will lose their jobs and potentially look for greener pastures in new industries.
 
Impacted

Events and congresses
Gastronomy
Hotels

These are on the frontline.

After that, everything else will follow.
I know that the credit card industry is bracing for the impact (all plane travel, hotel stays, etc... especially on company cards is going to get hit).

Custom software dev IT will be hit later.
First the customers stop making money, then they kill off projects.
 
I know we have the Coronavirus Hysteria thread and the opportunity to name Coronavirus affected and impacted industries, but I am wondering if anyone has noticed an impact on their affiliate business.

Here is what I have noticed:
  • Traffic is slightly down on websites across the board
  • Although Amazon sales are about where I would expect them to be this time of year, I am having a lot of low earning days due to items not shipping.
Has anyone else noticed similar impacts on their affiliate business?

By the way, I am not in any niches I would expect to be directly impacted by Coronavirus (I don’t market face masks, sanitisation products or toilet paper).

My initial thoughts were that with more and more people self-isolating online shopping would increase overall but perhaps supply and delivery will be the limiting factor.

What are your thoughts?
 
• Traffic down about 20% on average. Some days go back to normal.
• Display ad bid rates down about 20% too. So that's a double whammy.
• Amazon sales are about the same but as you said, they aren't shipping reliably.

My niche is a hobby / career-ish niche. People in all types of niches with enough traffic to be able to see the impact are all saying about the same... a general ~20% drop in traffic.

Beetle said:
My initial thoughts were that with more and more people self-isolating online shopping would increase overall but perhaps supply and delivery will be the limiting factor.
Click to expand...

I think the stuff that will benefit are TV and movie streaming services and video games. Anything that entirely distracts quarantined people from the anxiety of what's going on around them.
 
One of the affiliate programs that I use suspended the program indefinitely. Another lowered commissions.
 
Mine's been steady so far. I'm in the spiritual vertical. Conspiracy niches are blowing up probably.
 
Fortunately for me the main core of my business are gaming websites, which have skyrocketed +30%, and they're currently earning the same I was earning back in December, when ad budgets were up, so that's good.

The rest of my sites (spiritual, career) have dropped about 20% as others have pointed out.
 
All of my Amazon sites are in evergreen niches. They have all seen increased traffic and sales.

Shipping has been delayed though.
 
As you can imagine, my travel stuff has pretty much been wiped out and likely to remain that way for the foreseeable future.
 
https://www.businessinsider.com/cor...-non-essential-shipments-to-warehouses-2020-3

  • Amazon told sellers on Tuesday that it's suspending shipments of all non-essential products to its warehouses to deal with the increased workloads following the coronavirus outbreak.
  • Amazon is now prioritizing medical supplies, household staples, and other high-demand products to its warehouses until April 5.
  • "We are temporarily prioritizing household staples, medical supplies, and other high-demand products coming into our fulfillment centers so that we can more quickly receive, restock, and deliver these products to customers," the message said.
 
Gaming and casino for sure. Especially now that a lot of sports aren't running as scheduled, and some countries have stopped their national lotteries due to quarantines. Gamblers got to gamble.

CPMs are also lower from the accounts I have running now.

Amazon conversion rate and revenue are both up on my end, but I don't have that much traffic going to Amazon right now.
 
Yes let's talk economy in this thread. A lot of people think this is going to pass in 2 days. It's here to stay, silent killer for at least a few months until antidote

Is it true that everything else other than the necessary will go down in price?

What's everyone thinking?
 
It definitely depends on your niche. I would presume with this global shut down, the percentage may rise as people will be working from home or being out of work.
 
Depends on the exact good or service. There is disruption both on the supply side and the demand side. The extent of that disruption in each specific sector will determine the price movements.
 
It hasn't been long enough for this to happen. When people start getting laid off then the non-essential spending will decrease from the average consumer. In regards to item/service cost, I doubt material items decrease in price at this point, but gas is dropping like a nuke.
 
DanielS said:
It hasn't been long enough for this to happen. When people start getting laid off then the non-essential spending will decrease from the average consumer. In regards to item/service cost, I doubt material items decrease in price at this point, but gas is dropping like a nuke.
Click to expand...
Gas is dropping for a whole other reason, unrelated to corona virus
 
It's funny to think about, how airliners would increase their margins if they could fly with cheaper fuel after the OPEC thing. Though they hedge oil price risk I guess.

But then, they got that and corona at more or less the same time.
 
eliquid said:
Gas is dropping for a whole other reason, unrelated to corona virus
Click to expand...
Saudi Arabia and Russia- yes, they’ve played a huge part in regards to dropping gas prices. However, another reason is due to less airline travel.
 
I have no idea how much of the crude oil is being used for jet fuel - but is it really that much vs gasoline for cars? And part will go to military and cargo.

I also wonder long-term, as drilling and shale oil in many countries has a cheaper cost per barrel than offshore drilling - what will happen with that industry. Some countries have currencies highly dependant on oil prices, I.e. Norway, where they only have offshore oil and the production price per barrel must be pretty high.

I actually read just now, that a lot of airliners are hedged at very high oil prices for the majority of their consumption, I.e. RyanAir, so what I said above may not be relevant for many airliners.

Interesting though:
https://www.forbes.com/sites/jamesa...from-a-coronavirus-demand-slump/#5a71a80c6ea3
 
Pregnancy? (Esp. pregnancy health and home exercise?)
Home birth?
Baby-related niches?

Lots of people cooped up at home these days. (I don't think the related 'how to murder your partner and get away with it' niche has many affiliate offers at the moment.)
 
^ Divorce attorneys will laugh all the way to the bank soon haha
 
I'm making a relative killing in home training equipment. Got to keep those gainz.

I plan on launching my home gastronomy site now, bread making, wine, sushi knives, ovens etc etc.
 
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One of googles top adsense earners from back in the Myspace days.. that transitioned into commodity / day trading........... Gave me this yesterday. Hope it helps some of you.
 
You all are thinking way too narrow.

Reminds me of threads back in 2008 where people wanted to know recession proof industries so they could jump into that.

Just about any industry can be recession proof or do well during stay at home quarantines.

You gotta be thinking, "how do I get the money".

If you are at the mercy of when a consumer decides they want your product, and also WHEN they want to hand you a debit card.. you will always be at the mercy of outside forces like COVID-19. Especially when people have to be present to get what they want.

This brings to mind places like grocery stores, restaurants, home builders/handy men, plastic surgeons, etc.

Now I know a lot of these industries have online counterparts. I can order online from Grubhub, or have Home Depot deliver to me, do online banking etc. But we are still in the infancy for that in large parts of the nation and world. Grubhub don't deliver where I live and most places like Home Depot don't deliver to me either unless I want to pay a humongous fee.

So keeping with that, you start to narrow things down to ONLINE industries or an online focus to trad. offline industries.

Now, lets revisit the, "how do I get the money" part...

In all the industries above ( even Amazon ), the consumer decides when to pull out their card and when to hit the payment button.

But what if you already had their card ( prior to the recession or outbreak ) and could bill them without them hitting the buy button?

Yeah, I'm talking SaaS. And SaaS is online.

Sure at some point the consumer had to decide when to sub to your SaaS. But unlike other industries, the purchase is every 30 days automatically. Not one purchase from Home Depot on Jan 12, then another when they feel like it 180 days later.

You don't have to ask the customer if you can bill them. You don't ask the customer if they are ready. You don't ask anything, you bill at the agreed rate from prior and collect the money. Nothing ( outside forces ) stops it.

Sure, a customer COULD go in and cancel or end the sub.

But how unlikely is that? It's very unlikely, at least not for a few months. I can't share why or how I know this, but you will have to trust me on this.

However, now you are at the mercy of when they cancel. Instead of at the mercy if they spend in the first place.

Which side of the fence would you rather be on?

in Real Estate ( which everyone needs shelter, right ), times like this cause a lean stretch of income. People are getting laid off or let go, people are spending less and getting less.. So if I was in real estate, I would still be at the mercy of when the tenant pays.

If I had a few houses and the tenants couldnt get to the bank, or lost their job.. I'd have to WAIT maybe a week or another month while they are late on the payment with no recourse. You can't throw someone out over a week or month late rent. But you the landlord will be waiting on your payment if you get it at all. Sure you can kick them out later ( maybe 90 days ) but you went without the income from that place for 90 days. You might never get that income back if they never pay after getting kicked out.

But SaaS?

I already got the credit card and the agreement to bill them every 30 days. The landlord doesn't have this in most cases.

And sure, as a SaaS I might bill you and your card not have the funds, but at some point funds will hit the card ( debit ) or credit and I can try again later. Every day for a month later if I have to and get the funds until you actually cancel.

So, how can you apply this to your other industries?

If you are in retail, you could do like Amazon and have the "auto ship and save" where they send you X product every 2 weeks. Excellent idea from Amazon there.

Those auto ship monthly clubs ( beard oil of the month club ) have the right idea too. Im sure most consumers right now are still getting those here in corona virus times.

If you're in telecom, you could do auto billing for a 10% discount. A lot of telecoms do this already.

Most of the issues you see with downturns in industries, are because those industries don't normally have a way to keep captured the "billing" part. They rely on when people feel like they want to spend.

When people don't feel like spending and you can't grab that money, that's when you get butt raped.

Surviving something like this doesn't come down to industry. It comes down to who has the ability to charge cards, get cash, and do so frequently without waiting on the consumer to decide.

This is why you see SO many industries moving to "online" type of features now ( Order groceries online and we will ship them to you ) and auto recurring products. They finally figured out this is how you make real money.
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