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Binged on this one today: https://www.buzzfeednews.com/articl...-search-manipulation-online-reputation-expert
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Should've added a disclaimer. I don't work for BF. I'm not involved in ORM but found the piece a good readWhat's behind the mystery link? Care to give us even the most basic rundown?
A very long long long time ago I wrote an ORM guide at Wickedfire that talks about creating fake personas within the cities of the people that have problematic reputation online. It was called " Online Reputation Management - Hacker Style", it was published 10-05-2012.
Something to note about people talked about in the BuzzFeed article: Brandon Hopkins is a friend and did a blog post at SERPWoo and is a former member of WF. Another note TheHoth is a former Wickedfire member.
All the strategies mentioned above were in that WickedFire Enlightened thread... Buzzfeed is like 7 years too late on this strategy if they are just getting around to it now. Here is an excerpt if the "Getting Lost In The Noise" technique:
LMFAO. That made my day.