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- Apr 25, 2018
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I'm new here, but I appreciate this forum for the quality of information shared. I don't have a lot to share yet in the marketing realm, however I did think it might be useful to give you guys a peak into info security for a fortune 100 financial institution.
Do you ever wonder what happens to all of the data that all of the companies lose during the big data breaches that keep happening? I can tell you one thing that happens - their's a group of bad actors that hoover it all up, store it, correlate it and are RELENTLESSLY testing against the big banks and other sites to see if anyone was dumb enough to re-use their passwords on multiple sites. And/Or, they gain control of your email accounts and get enough information about the victim to reset their passwords on said sites. We have to invest a ton of resources to counter these efforts, and it's a constant cat and mouse game. What's CRAZY to me is how much work they put in for the payoff. We call these bad actors "harvesters" and they typically sell off the compromised accounts @$10-$15 each on the dark web. If these guys instead focused their efforts in THIS (marketing) space, they'd be killing it. Maybe they are and this is just a hobby for them, I guess we'll never know.
Do you ever wonder what happens to all of the data that all of the companies lose during the big data breaches that keep happening? I can tell you one thing that happens - their's a group of bad actors that hoover it all up, store it, correlate it and are RELENTLESSLY testing against the big banks and other sites to see if anyone was dumb enough to re-use their passwords on multiple sites. And/Or, they gain control of your email accounts and get enough information about the victim to reset their passwords on said sites. We have to invest a ton of resources to counter these efforts, and it's a constant cat and mouse game. What's CRAZY to me is how much work they put in for the payoff. We call these bad actors "harvesters" and they typically sell off the compromised accounts @$10-$15 each on the dark web. If these guys instead focused their efforts in THIS (marketing) space, they'd be killing it. Maybe they are and this is just a hobby for them, I guess we'll never know.