PPC question.. any gurus here?

[Stephen]

Hi All
I'm running a quite large set of accounts in terms of structure for a client of mine.
In my previous job we used a service from a company called Campanja to do high frequency / RTB bidding and it had a good effect for getting the cost down. However that service was when we were pouring in hundreds of thousands of dollars a month!!

I'm now dealing with less wealthy clients but wondering if anyone knew of a service for smaller fish as I am sure it could be valuable to people still.

Cheers

 

[Nebraska]

For small accounts - Wordwatch.com is the best cost-to-RTB performance service that I have used. Their reporting sucks and their system is primitive compared to other services, BUT the bid management works well. Starting at $49 it's perfect for small ecommerce accounts.

AdCore can sometimes be affordable if you consider $799 per month a good deal. It all depends on your budget. It's still cheaper than Marin, Kensoo or my favorite - Aquisio.

 

[eliquid]

All of those tools suck, every single one of them. Especially Marin and especially Word Tracker.

 

[Nebraska]

All of those tools suck, every single one of them. Especially Marin and especially Word Tracker.

Did they not test well for you?

I was always able to find a measurable difference in the ROAS when using a good tool versus not using a tool.

Also - these tools are outstanding selling points when selling to clients.

EDIT: you said Word Tracker... did you mean WordWatch? Totally different tools.

 

[eliquid]

I meant WordStream, my bad

 

[Stephen]

For small accounts - Wordwatch.com is the best cost-to-RTB performance service that I have used. Their reporting sucks and their system is primitive compared to other services, BUT the bid management works well. Starting at $49 it's perfect for small ecommerce accounts.

AdCore can sometimes be affordable if you consider $799 per month a good deal. It all depends on your budget. It's still cheaper than Marin, Kensoo or my favorite - Aquisio.

Thanks for your input, much appreciated!