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I've been in ecommerce (focusing on paid media, not seo) for quite a few years, but I want to start a business around a passion project of mine and it happens to be once that is pretty big with search. People looking for local information on the topic. I wanted to know your guys' thoughts around the viability of this project from a search perspective.
For purposes of this post, I'll make up that my site is about rock climbing locations + community. And what I want to do is index all the best places in the world to rock climb. Each page has a map, dedicated information about the rock climbing site, and more.
I've seen the SERPs in my space for this, and they are ridiculously bad. Not just "bad content" it's like sites that are literally broken. Stuff that looks like it was made in 2004 and forgotten about. I think it's a case where Google just doesn't have anybody to rank for this stuff. Meager pickings. It's clear this particular space is not filled with tech-savvy web operators.
My business idea has a large variety of traffic-acquiring plays, and SEO doing listing locations would be a nice piece of the pie. The competitors look awful. This excites me. I think I can make a premier experience and lead people down the funnel further to become a member of my site. It's a long-term evergreen niche I happen to love.
I'm gassed up about this project, as it's a passion of mine I know a lot about, and I can put my full stack of media skills into it, I could work on this project the next 10 years and be happy as a clam......HOWEVER - there sure is a lot of doomsaying on this site about the future of SEO/Google/AI. I realize SEO takes forever, and the posts on this forum make me feel like my project is about 10 years too late for sizeable SEO gains. You guys make it seem like AI is just gonna wipe the SERP clean and/or already has. Everything I've worked for will succumb to an answer box that AI answers. I am reconsidering my game plan to not include SEO as much of a traffic source target, and will not put much marketing energy into acquiring G traffic.
Do you think starting my website concept right now with a goal of gaining decent SEO traffic is just too uncertain?
For purposes of this post, I'll make up that my site is about rock climbing locations + community. And what I want to do is index all the best places in the world to rock climb. Each page has a map, dedicated information about the rock climbing site, and more.
I've seen the SERPs in my space for this, and they are ridiculously bad. Not just "bad content" it's like sites that are literally broken. Stuff that looks like it was made in 2004 and forgotten about. I think it's a case where Google just doesn't have anybody to rank for this stuff. Meager pickings. It's clear this particular space is not filled with tech-savvy web operators.
My business idea has a large variety of traffic-acquiring plays, and SEO doing listing locations would be a nice piece of the pie. The competitors look awful. This excites me. I think I can make a premier experience and lead people down the funnel further to become a member of my site. It's a long-term evergreen niche I happen to love.
I'm gassed up about this project, as it's a passion of mine I know a lot about, and I can put my full stack of media skills into it, I could work on this project the next 10 years and be happy as a clam......HOWEVER - there sure is a lot of doomsaying on this site about the future of SEO/Google/AI. I realize SEO takes forever, and the posts on this forum make me feel like my project is about 10 years too late for sizeable SEO gains. You guys make it seem like AI is just gonna wipe the SERP clean and/or already has. Everything I've worked for will succumb to an answer box that AI answers. I am reconsidering my game plan to not include SEO as much of a traffic source target, and will not put much marketing energy into acquiring G traffic.
Do you think starting my website concept right now with a goal of gaining decent SEO traffic is just too uncertain?
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