Should I post new content or revamp old content, and if revamp then how?

[Reapzy]

Hey guys,

I have a site that will be reaching 2 years in January 2022. This is my first "legit" website and it's generating roughly $300 p/ month, so I'm looking to scale HARD with content.

The first year was the learning curve, so naturally, my copywriting skills have increased, and I believe it has been proven due to the sales I am generating from newer, ranking content.

However, the 50 - 60 articles could definitely use a revamp. Mainly because my copywriting skills are far better than they were before, and I have since moved on to other plugins for their comparison tables, product boxes, etc.

My initial plan was to:

• Get to 200 posts by the end of the year (try and write 1 post a day).
• In the new year, do a website audit and determine which articles out of the full 200 could use extra content, re-writes, or deletions.
• Get rid of the old comparison table and CTA button plugins (which would inevitably increase site speed too).
• Interlink orphaned posts (most of them coming from the first year's blog posts) and interlink wherever relevant.

My question is, at what point is it a good idea to go revamp older articles instead of producing fresh content?

At the time I didn't know what interlinking/silos were, so a lot of keywords are "best x for y" with minimal to no supporting articles.

Initially what I'm thinking is that due to their older age, it would be easier to either revamp these articles and add supporting keywords to try and rank them higher.

I would start with the article ranking #4 - #10, and then page 2 and so on.

Is there a way to determine whether an article is worth revamping, adding supporting content, or deleting altogether?

Also, is it possible to estimate the ROI of an article if you were to rank on the #1 spot?

Any insights are much appreciated, thanks!

 

[Potatoe]

@Reapzy

This is good to do and while you're in there you can check over some other things as well like make sure your images have alt tags, make sure you're using headers well, and definitely make sure you interlink to newer posts on your site from these older articles.

I'd start doing one a day, ten a day, two a week, whatever suits you. Maybe anytime you post a new article, make a point to go in and edit an old one to link to it (and whatever else you decide to fix up on the old article.) Some of those SERPs probably benefit from freshness, too, so it doesn't hurt to add some new paragraphs here and there.

Since it's just 50-60, I would personally just plow through them and not overthink it too much in terms of trying to decide which ones to touch and which ones to ignore or delete, even the ones that aren't hot shit are still an opportunity to interlink up to newer posts.

If you had 1000 posts, I'd probably be more concerned about trying to focus on the ones with the most potential but you'll spend more time thinking about which ones to touch up or not versus the time it takes to actually do it - plus if these older articles never had a fair shake in terms of on-page, you never know which ones might surprise you.

 

[Reapzy]

@Reapzy

This is good to do and while you're in there you can check over some other things as well like make sure your images have alt tags, make sure you're using headers well, and definitely make sure you interlink to newer posts on your site from these older articles.

I'd start doing one a day, ten a day, two a week, whatever suits you. Maybe anytime you post a new article, make a point to go in and edit an old one to link to it (and whatever else you decide to fix up on the old article.) Some of those SERPs probably benefit from freshness, too, so it doesn't hurt to add some new paragraphs here and there.

Since it's just 50-60, I would personally just plow through them and not overthink it too much in terms of trying to decide which ones to touch and which ones to ignore or delete, even the ones that aren't hot shit are still an opportunity to interlink up to newer posts.

If you had 1000 posts, I'd probably be more concerned about trying to focus on the ones with the most potential but you'll spend more time thinking about which ones to touch up or not versus the time it takes to actually do it - plus if these older articles never had a fair shake in terms of on-page, you never know which ones might surprise you.

Really appreciate the feedback. Just going to add it to my routine to revamp one article a day, thanks!