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Bryan Seely campaigned against Google Maps loopholes last year by making fake listings for the FBI & The Secret Service. He's back again warning against them with his latest demonstration.
Sauce: http://searchengineland.com/google-maps-loophole-snowden-whitehouse-218682
So apparently there is an exploit that allows you to phone verify your changes after you've already physically verified a Google Maps location. After the 1st physical location verification, you can change just about anything including the address and you'll just need to verify by phone once again - maybe, and bam, you can have Eddy Snow inside the white house, having tea with Obama.
Google blocked the phone verification after the first time it was reported, but only for 6 weeks, afterwards they re-enabled it. I think it's a logistic problem, cause every physical verification will require postage - which logically they can possibly charge for, if it really becomes a problem. I think most people would be willing to send Google $1, but then they'll probably want ranking guarantees, lol #SEOLyfe