Superbowl Search Ads - Taco Bell

[contract]

Noticed these, found it odd.

They are going after a LOT of terms, anything with Super Bowl in it. Plus, there are a ton of ad copies.

 

[CCarter]

Taco Bell went hard for the Superb Owl Day. Newbie question: does each city get it's own bird mascot? Like I saw Philadelphia Eagles, but is an eagle even an owl? I never understood the Colonies' fascination with owls around this time.