darkzerothree
DunkelNullDrei
- Joined
- Feb 16, 2017
- Messages
- 493
- Likes
- 332
- Degree
- 2
News from the European members.
The company
There is a company behind several clinics over here, called "Pallas Kliniken" Pallas clinics.
New clinic
They just launched a clinic right downtown Zurich, in a luxury department store, the Jelmoli.
https://www.greekmythology.com/Titans/Pallas/pallas.html (Article in German, sorry)
Media campaign
And with that, they launched a media blitz that is awesome
(The link I shared earlier was a new article, and there are dozens of them)
Here is their newest line of posters, all over the city, especially main station:
... and more. Just google "Pallas Kliniken Plakate"
The website
That site that hits all the right buttons, emphasizing trust and taking time for you (!!) first and foremost.
The design is impeccable. Image heavy, but not too much, good use of image compression techniques.
https://www.pallas-kliniken.ch/de/aesthetics
And all this, when they are talking breast implants and liposuction, mind you.
One of their call to Action...Bannners / fullwidth images.
The text literally says"Call us. We will take our time for you.""
The small link says "Online Appointment".
The new standard
For any medical site -any informational site - take notes on this one.
This is the new gold standard.
Your next actions
Think about a product review or sales pages like this.
Think a product detail page with this kind of immersion.
Out-think to Out-perform your competition.
PS:
I just found out that there is a book by that exact title.
Huh.. https://www.amazon.com/Outthink-Competition-Generation-Strategists-Options/dp/1118105087
That will be an interesting read.
Also wrote a more macro level article over here
https://www.buildersociety.com/threads/pure-luxury-branding.4513/
The company
There is a company behind several clinics over here, called "Pallas Kliniken" Pallas clinics.
New clinic
They just launched a clinic right downtown Zurich, in a luxury department store, the Jelmoli.
https://www.greekmythology.com/Titans/Pallas/pallas.html (Article in German, sorry)
Media campaign
And with that, they launched a media blitz that is awesome
(The link I shared earlier was a new article, and there are dozens of them)
Here is their newest line of posters, all over the city, especially main station:
Code:
https://glow-berlin.de/wp-content/uploads/2019/09/190909_Pallas_Kliniken_Pressesbilder-268x384.jpg
https://glow-berlin.de/wp-content/uploads/2019/09/190909_Pallas_Kliniken_Pressesbilder18.jpgThe website
That site that hits all the right buttons, emphasizing trust and taking time for you (!!) first and foremost.
The design is impeccable. Image heavy, but not too much, good use of image compression techniques.
https://www.pallas-kliniken.ch/de/aesthetics
And all this, when they are talking breast implants and liposuction, mind you.
One of their call to Action...Bannners / fullwidth images.
The text literally says"Call us. We will take our time for you.""
The small link says "Online Appointment".
The new standard
For any medical site -any informational site - take notes on this one.
This is the new gold standard.
Your next actions
Think about a product review or sales pages like this.
Think a product detail page with this kind of immersion.
Out-think to Out-perform your competition.
PS:
I just found out that there is a book by that exact title.
Huh.. https://www.amazon.com/Outthink-Competition-Generation-Strategists-Options/dp/1118105087
That will be an interesting read.
Also wrote a more macro level article over here
https://www.buildersociety.com/threads/pure-luxury-branding.4513/
Last edited by a moderator: