These 16 companies dominate the SERPs

[Louey37]

Great article by Viperchill: http://www.viperchill.com/google-control/

 

[Ryuzaki]

I saw this on Reddit and didn't even think to post about it, then saw it on ViperChill in my RSS feed and still forgot to post about it.

It's pretty nutty. This is why I've been spending cash acquiring websites. Why pay for content and links when you can just buy entire sites for a fraction of the price and eat up more SERP real estate. They are focused on the entire globe but if you choose one vertical and go at it.... you can MORE than eat your fair share.

 

[The Kloser]

This is why traffic leaks approach is the way to go and strong then ever. I honestly can't tell you how awesome the feel that you are not dependent on hand full of big KWs and tone of long tail KWs as main traffic source. Not to mention, ranking for anything decent takes time, cost more, and there is no guarantee. JCash and @CCarter tribute:
https://www.buildersociety.com/threads/journal-building-a-saas.1481/unread

 

[bat-man]

I agree guys. When I read it yesterday all i thought was traffic leaks and how lucky I found this forum.
Many comments on that post were about how unfair it is BS nonsense. Instead of focusing on emulating what those companies are doing and go there and start dominating.
So thanks guys for keeping that great mindset you have at BuSo.

 

[stackcash]

How many of you are already creating plans to start a new parent company like Purch or Hearst?

Seems like a viable idea to me, but the big question here is how to get the ball rolling?

These big boys have authoritative sites in several verticals that have been around since the late '90's - early 2000's. They had the link inventory ready-to-go when they pivoted to this multi-vertical network approach.

A new player to the game isn't going to have these types of properties to auto-generate success. So, how can someone who wants to start a new conglomerate like this do so without the authority that comes with sites that have 10+ years of authority and trust?

 

[animalstyle]

How many of you are already creating plans to start a new parent company like Purch or Hearst?

Seems like a viable idea to me, but the big question here is how to get the ball rolling?

These big boys have authoritative sites in several verticals that have been around since the late '90's - early 2000's. They had the link inventory ready-to-go when they pivoted to this multi-vertical network approach.

A new player to the game isn't going to have these types of properties to auto-generate success. So, how can someone who wants to start a new conglomerate like this do so without the authority that comes with sites that have 10+ years of authority and trust?

build to fill the gaps that the majors aren't dominating already and build your presence there. Earn and reinvest into properties. There is no 6 month shortcut that's worth a damn, it will take time.

 

[lion1978]

A new player to the game isn't going to have these types of properties to auto-generate success. So, how can someone who wants to start a new conglomerate like this do so without the authority that comes with sites that have 10+ years of authority and trust?

Well you could start by getting an aged expired domain with the right metrics, it would probably require a fair bit of patience, but while you wait for that domain to pop up, you can analyze competition, identify their strenghts and weaknesses, have content created and basiccally just set up as much as possible for launch

 

[built]

build to fill the gaps that the majors aren't dominating already and build your presence there. Earn and reinvest into properties. There is no 6 month shortcut that's worth a damn, it will take time.

This is my plan right now. Going to start having to get more and more creative, but like everything. You either adapt or die

but I'm kinda worried I wont lie lol

 

[The Kloser]

How many of you are already creating plans to start a new parent company like Purch or Hearst?

I truly think that the ball has moved yet again. People out there might not have noticed yet, but I have yet to see one single site sold on Filppa with great content and fabulous clean rankings. If anyone has run into an auction for an authoritative site been sold, please point me to it (I'm talking 20K+ a month profit with this model) It's hard, cost more, and you need a combination of a lot of things to get the old model of building sites to work.

Coming from you @stackcash with some content creation power behind you and with good overview on what everyone else is working on, only re-enforce my thinking that the old ways of building sites are behind us. I have already started to see a diminishing returns on the money spent on content and shifted that money to paid ads with combination of content.

Question for you @stackcash, have you noticed a decline on content demand or still going strong?

 

[stackcash]

Question for you @stackcash, have you noticed a decline on content demand or still going strong?

I haven't done an advertising push since March, but I still have to hire more and more writers each month. Definitely still in huge demand.