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So I put this together to hopefully help many of you.
UDEMY is of course a great resource for learning many things, not just SEO/IM/marketing but almost anything you can imagine.
And for those super new to the game, you're going to be introduced to a few Google search "operators" which are used to extend search engine functionality beyond the average keyword searches that 99% of us do.
Super common/useful operators:
site:domain.com
This lets you find results from only 1 website, when left alone like above it will return ALL results from this domain letting you know how many pages are indexed.
"your exact keyword here"
Quoting your search terms will tell Google to only bring up the EXACT pages where this phrase is mentioned and not broad results like normal. Combined with above you can get all the pages which belong to a particular domain, that mention the exact keyword you would like.
For example we can now bring up all the social media training courses on UDEMY.com with this search.
inurl:string-in-url
Using this operator we can go much further and find the really interesting courses... free/discounted products. Why spend more than you have to? This operator will only bring up results which have your search term (string after the
in the URL.
For example, if you wanted to find all the Moz Whiteboard Friday videos you can do that with this.
but making this relevant for UDEMY, something like this combined with everything else we have learned will be more useful.
As you can see the results brings up 729 wonderful free (or discounted) UDEMY SEO courses.
VICTORY!
Other useful operators
There are many other useful operators which can help in your marketing careers
info:buildersociety.com
Use this to quickly get access to the Google cache for particular domains, find similar websites (which is great for measuring how Google perceives your website) and other cool things.
loc:London Nightclub
Loc stands for location, this is great for bringing up results based around a specific area... If you're into local search and you don't know this it's time to hang your head in shame.
inbody:search phrase
Ignore the head/title/meta stuff of a website and find results based on the body of content ONLY. I've used this to find great content to 'borrow'/spin which was poorly optimised and well hidden on page XX of Google SERPS
intitle:your phrase
This is handy for returning results which only have your phrase in the <title> tags of a page, combine with site: or inurl: for maximum power.
Other useful tips for this
You can also use these tips for getting a lot more out of your marketing career also... For example if you are looking for the best blog posts to comment on you can quickly use Google to find relevant and useful articles to target. This is also Google, it's not only 10 times better than most sites internal search engines (which work on recency not relevancy), but Google is also ranking the results for you... Bringing the more authoritative pages to the top, which is excellent when you're in our business.
You can also use it on site audits to use site and inurl to quickly identify problem categories and fix indexing issues fast. It's also great for competitor research, find out exactly where your competition are investing in content by running the same search and monitoring the number of pages in each category.
The limits of this is endless and if you master these (and the 100's of other operators available) you can save serious amounts of time when auditing/researching niches, as well as scraping content if you are into that sort of thing... Oh, and you can save some $$$ on courses also.
Hope this helps
UDEMY is of course a great resource for learning many things, not just SEO/IM/marketing but almost anything you can imagine.
And for those super new to the game, you're going to be introduced to a few Google search "operators" which are used to extend search engine functionality beyond the average keyword searches that 99% of us do.
Super common/useful operators:
site:domain.com
This lets you find results from only 1 website, when left alone like above it will return ALL results from this domain letting you know how many pages are indexed.
"your exact keyword here"
Quoting your search terms will tell Google to only bring up the EXACT pages where this phrase is mentioned and not broad results like normal. Combined with above you can get all the pages which belong to a particular domain, that mention the exact keyword you would like.
For example we can now bring up all the social media training courses on UDEMY.com with this search.
Code:
site:udemy.com "social media"inurl:string-in-url
Using this operator we can go much further and find the really interesting courses... free/discounted products. Why spend more than you have to? This operator will only bring up results which have your search term (string after the
in the URL.For example, if you wanted to find all the Moz Whiteboard Friday videos you can do that with this.
Code:
site:moz.com inurl:whiteboard-fridaybut making this relevant for UDEMY, something like this combined with everything else we have learned will be more useful.
Code:
site:udemy.com inurl:"?couponCode=" intitle:"SEO"As you can see the results brings up 729 wonderful free (or discounted) UDEMY SEO courses.
VICTORY!
Other useful operators
There are many other useful operators which can help in your marketing careers
info:buildersociety.com
Use this to quickly get access to the Google cache for particular domains, find similar websites (which is great for measuring how Google perceives your website) and other cool things.
loc:London Nightclub
Loc stands for location, this is great for bringing up results based around a specific area... If you're into local search and you don't know this it's time to hang your head in shame.
inbody:search phrase
Ignore the head/title/meta stuff of a website and find results based on the body of content ONLY. I've used this to find great content to 'borrow'/spin which was poorly optimised and well hidden on page XX of Google SERPS
intitle:your phrase
This is handy for returning results which only have your phrase in the <title> tags of a page, combine with site: or inurl: for maximum power.
Other useful tips for this
You can also use these tips for getting a lot more out of your marketing career also... For example if you are looking for the best blog posts to comment on you can quickly use Google to find relevant and useful articles to target. This is also Google, it's not only 10 times better than most sites internal search engines (which work on recency not relevancy), but Google is also ranking the results for you... Bringing the more authoritative pages to the top, which is excellent when you're in our business.
You can also use it on site audits to use site and inurl to quickly identify problem categories and fix indexing issues fast. It's also great for competitor research, find out exactly where your competition are investing in content by running the same search and monitoring the number of pages in each category.
The limits of this is endless and if you master these (and the 100's of other operators available) you can save serious amounts of time when auditing/researching niches, as well as scraping content if you are into that sort of thing... Oh, and you can save some $$$ on courses also.
Hope this helps
