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This might seem out of left field for The Board Room but, I swear, this is key for "macro-level strategy and execution."
So, I wrote "What is Money and How do you acquire more of it?" the other month and it takes about the financial side of capital. Now I'm going to talk about the social side of capital. This video summaries Cultural Capital very well.
To recap the video, basically, cultural capital is the formal education someone has, personal education they took up themselves, and the status symbol items they have, which can be nice shoes. (but IMO the best social status symbol anyone can have is a cleaning lady... love it!).
The idea behind cultural capital is that cultural capital creates financial capital. Let me explain.
Let's say someone goes to a private liberal arts university in the North West. There, they meet other people, some of whom are upper-middle class and they talk about politics and so forth and developed a habit of drinking coffee and a good taste for coffee as well as social trends. They then take this knowledge and go to... Brooklyn, where they serve specialty coffee. Because they know the culture and social trends, the coffee shop takes off and they turn their social capital into financial capital. Their coffee shop is also frequented by people who have liberal arts degrees, knows a lot about social trends, and are also well off.
People who grew up in the inner city and are black and didn't go to such a "privileged" school and didn't have the time sipping coffee while reading political philosophy readings wouldn't share this experience and wouldn't be able to make a hip, cool coffee shop and therefore lack the cultural capital and could not turn the cultural capital into financial capital.
For another example, let's say someone is from the country and grew up as "trailer trash." He tries his hard to go to law school and goes to a tier 3 law school. It isn't Harvard Lab but Cooley Law. He lacks the refinement, manners, and interests that people who went to tier 1 law school has, since he didn't grow up in such a house hold. Instead of knowing the types of wine and what pairs good with what food, he drinks Miler Light. Instead of bonding over being on the rowing team, he bonds over being beaten by his dad. Instead of going to Aspen, Colorado to ski in the winter for vacation, he goes to no-longer cool places like Tampa, Florida and gets a motel by the beach.
While financial capital can be amassed, social capital is something that you have but can't buy. Because of this, the Tier3 law school lawyer won't be able to get a job at a prestigious law firm, since he lacks the refinement and cultural fit to fit in there. He is forever held back, by his social class and lack of social capital.
This goes even deeper to someone's accent, style, mannerism, and way with money. Southern accent in New England? You're viewed as dumb and uncultured (sorry). When people talk about investments and you talk about putting money under the mattress? You're an idiot (sorry). When people talk about expatriating and you talk about how you can just jump the boarder and it'll be ok, you're a criminal from Detroit (... Dave...).
So, just as it is important to amass financial capital, it is also important to amass social capital. Social capital is what opens doors.
Questions:
* How can you acquire more social capital in your life? What learnings from books or experiences or trends or education would you need and how can you get that?
* What is social capital?
* How has it affected you positively or negatively in the past? What did you learn from this? What would you do differently now?
For me, it is painful to know that some parts of my life were hard, just because I lacked the social capital at the time :'-( But I'm glad I went to CU-Boulder, where it was filled with rich hippies and I learned their ways. I also went to West Point Prep and it was filled with rich people too. I am forever grateful for all that have taught me, in passing.
So, I wrote "What is Money and How do you acquire more of it?" the other month and it takes about the financial side of capital. Now I'm going to talk about the social side of capital. This video summaries Cultural Capital very well.
To recap the video, basically, cultural capital is the formal education someone has, personal education they took up themselves, and the status symbol items they have, which can be nice shoes. (but IMO the best social status symbol anyone can have is a cleaning lady... love it!).
The idea behind cultural capital is that cultural capital creates financial capital. Let me explain.
Let's say someone goes to a private liberal arts university in the North West. There, they meet other people, some of whom are upper-middle class and they talk about politics and so forth and developed a habit of drinking coffee and a good taste for coffee as well as social trends. They then take this knowledge and go to... Brooklyn, where they serve specialty coffee. Because they know the culture and social trends, the coffee shop takes off and they turn their social capital into financial capital. Their coffee shop is also frequented by people who have liberal arts degrees, knows a lot about social trends, and are also well off.
People who grew up in the inner city and are black and didn't go to such a "privileged" school and didn't have the time sipping coffee while reading political philosophy readings wouldn't share this experience and wouldn't be able to make a hip, cool coffee shop and therefore lack the cultural capital and could not turn the cultural capital into financial capital.
For another example, let's say someone is from the country and grew up as "trailer trash." He tries his hard to go to law school and goes to a tier 3 law school. It isn't Harvard Lab but Cooley Law. He lacks the refinement, manners, and interests that people who went to tier 1 law school has, since he didn't grow up in such a house hold. Instead of knowing the types of wine and what pairs good with what food, he drinks Miler Light. Instead of bonding over being on the rowing team, he bonds over being beaten by his dad. Instead of going to Aspen, Colorado to ski in the winter for vacation, he goes to no-longer cool places like Tampa, Florida and gets a motel by the beach.
While financial capital can be amassed, social capital is something that you have but can't buy. Because of this, the Tier3 law school lawyer won't be able to get a job at a prestigious law firm, since he lacks the refinement and cultural fit to fit in there. He is forever held back, by his social class and lack of social capital.
This goes even deeper to someone's accent, style, mannerism, and way with money. Southern accent in New England? You're viewed as dumb and uncultured (sorry). When people talk about investments and you talk about putting money under the mattress? You're an idiot (sorry). When people talk about expatriating and you talk about how you can just jump the boarder and it'll be ok, you're a criminal from Detroit (... Dave...).
So, just as it is important to amass financial capital, it is also important to amass social capital. Social capital is what opens doors.
Questions:
* How can you acquire more social capital in your life? What learnings from books or experiences or trends or education would you need and how can you get that?
* What is social capital?
* How has it affected you positively or negatively in the past? What did you learn from this? What would you do differently now?
For me, it is painful to know that some parts of my life were hard, just because I lacked the social capital at the time :'-( But I'm glad I went to CU-Boulder, where it was filled with rich hippies and I learned their ways. I also went to West Point Prep and it was filled with rich people too. I am forever grateful for all that have taught me, in passing.