What Is The Best Marketing Strategy for New Brand?

[darklocal]

I will be launching my new website next month. I am not sure yet which marketing strategy I will implement once the site is up. I have been thinking to use all the marketing budget for PPC over SEO. Also will do less costly option like cold emailing and maybe look for affiliate marketer that will sell my service. Any suggestions about this?

 

[10past10]

PPC is great for new brands: you can instantly test market relevance and see the orders roll in. The downside is that it requires a budget and can be hard to get cost-effective especially if your new to it. SEO can be cheap and is great for long-term but is a lot of work and doesn't deliver very quickly.

 

[Padi]

I will be launching my new website next month. I am not sure yet which marketing strategy I will implement once the site is up. I have been thinking to use all the marketing budget for PPC over SEO. Also will do less costly option like cold emailing and maybe look for affiliate marketer that will sell my service. Any suggestions about this?

Lots of people will strongly advise against putting everything into PPC from what you've posted. You'll blow through it and have nothing to show in no time. As your title says, you're a new brand. Before driving traffic to the brand, are you clear about what it is, what it offers and why your audience should care about it. Before marketing, focus on your brand. So that when your market it and drive traffic to it, it will appeal to that traffic in order to attract and engage them.

What sort of marketing? Content Marketing. Invest that money in exceptional content. That will help organic SEO. But it'll also help any PPC campaign you dive into.