- Joined
- Jan 17, 2020
- Messages
- 5
- Likes
- 2
- Degree
- 0
The hardest fight I had in my life is one against the conversion rate. As an owner of an e-commerce store with 10k SKUs, I always thought that getting more traffic resolve all my issues.
That time I was not totally aware of all different traffic sources but I was sure that its a key for success. I started my journey by analyzing the competitors. As an outcome, I found out that I was missing some fundamental keywords with 50k+ monthly volume. Adding those keywords I got ranked for them on positions 90-100 on google. After some further research, I found out that the thing I am really missing is authority. So using some black and white hat SEO techniques I got enough DA to compete with others on the first page of google. Another strategy I used is optimizing keyword descriptions and writing more SEO friendly articles.
My traffic got increased by 200% and kept growing each month. However, I received the same amount of orders daily as before.
It was an important lesson I have learned. There are multiple reasons that could cause a bad conversion rate:
Moving slowly one by one you need to get all of them resolved. I was able to increase my conversion rate from 0.35% to 1.75% and keep growing. Keep in touch with your customers cause they can share some valuable comments for you.
Share your experience in the comments below!
That time I was not totally aware of all different traffic sources but I was sure that its a key for success. I started my journey by analyzing the competitors. As an outcome, I found out that I was missing some fundamental keywords with 50k+ monthly volume. Adding those keywords I got ranked for them on positions 90-100 on google. After some further research, I found out that the thing I am really missing is authority. So using some black and white hat SEO techniques I got enough DA to compete with others on the first page of google. Another strategy I used is optimizing keyword descriptions and writing more SEO friendly articles.
My traffic got increased by 200% and kept growing each month. However, I received the same amount of orders daily as before.
It was an important lesson I have learned. There are multiple reasons that could cause a bad conversion rate:
- Bad products data
- Missing data
- Missing reviews
- Poor description
- Customer support issues
- High pricing
- Confusing website
Moving slowly one by one you need to get all of them resolved. I was able to increase my conversion rate from 0.35% to 1.75% and keep growing. Keep in touch with your customers cause they can share some valuable comments for you.
Share your experience in the comments below!