World's largest media buyer is dropping 76,000,000,000 a year in ad spend

[Romac]

GroupM just inked a deal with Buzzfeed estimated to be less than 100m, which is big for Buzzfeed but a drop in the bucket for these guys who are spending three quarters of a hundred billion dollars on ads each year. I hadn't even heard of them until I read this article.

They're dropping serious adspend and chances are it's showing up on some of your sites.

• Google $3.0 billion
• News Corp $2.5 billion
• Facebook $1.0 billion
• Yahoo $430 million
• AOL $130 million
• Twitter $120 million

Feel like building an authority site yet or wanna keep trying to rank for diet terms...?

http://marketingland.com/heres-where-the-worlds-largest-media-buyer-spends-its-money-140596