Your Keyword Research Methods (+ Sharing Mine )

KimRoach

KimRoach

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I've been a long-time lurker on this forum and have recieved a TON of value. So I thought I would try and give back :smile:

I'd love to hear some of your favorite keyword research methods. Here are some of my own poersonal favorites.

1. Ahrefs Content Explorer. I find this section of Ahrefs to be a hidden goldmine. It doesn't get nearly enough attention as it should.

Go to the Content Explorer section and enter the url of one of your competitors. Or search for a specific "seed" keyword.

For example, enter the keyword "coloring pages" and select "In Title". From there, we'll need to filter down some more.

Set the published date AND the first published date to the last 90 days. Now sort the results by "Page Traffic" so that you can see the highest traffic pages / keywords at the top. Now set up one more filter to ONLY show results with a max domain rating of 35.

This will give you a list of keywords that are easy to rank for.

You can also plug in your competitors URL (especially one's with lower domain rating or thin content pages), and see what keywords they've ranked for in the last 30 to 90 days. This will show you which keywords / pages are ranking quickly. Giving you excellent ideas for your own blog.

And of course, you can always play around with the filters to expand / narrow the results as you see fit.


2. Google Trends. This is another one of my favorite places to uncover hidden gems. Let's play around with our "coloring pages" example again.

Go to Google Trends. Put coloring pages in the search box and then on the results page scroll to where it says "Related Queries".

Here you'll find some fantastic keywords with 1st page Google results that have a DR of 35 or less.

You can also play with the time frame on Google Trends. You can look at what's trending the past 30 days, 90 days, 12 months, etc...

The two keys here are the "seed" keyword that you start with and the timeframe.


3. YouTube Channels. Here's another fun strategy. YouTube allows you to search specifically for "Channels" in your industry. Just enter your keyword phrase, select Filter, and then choose the "Channel" type. This will allow you to search for related channels.

Find a channel that isn't AS popular. Has fewer subscribers. Maybe 5,000, 10,000, etc... It really just depends on your market.

Then click on the channel itself and sort the videos by most popular. Often times, you'll find some gems at the top.

That's because those videos did not get popular because of the # of subscribers, but rather the keywords themselves were high volume, low-competition.

Ok - let's hear YOUR strategies!

I might bounce back in later and share some more.

Cheers,

Kim
 
I subscribe to Exploding Topics and Glimpse, which are expensive, but do seem to give me some ideas.

Is it worth it?

Probably not for noobs, but if you have some experience and budget/ability to make a move, it could potentially be very lucrative to get those couple months ahead.
 
bernard said:
I subscribe to Exploding Topics and Glimpse, which are expensive, but do seem to give me some ideas.

Is it worth it?

Probably not for noobs, but if you have some experience and budget/ability to make a move, it could potentially be very lucrative to get those couple months ahead.
Click to expand...
Thanks Bernard! I just opened up ExplodingTopics.com and found a few new gems just using the free version and searching for the past 3 months in my industry. Cool tool!
 
Grab a ton of auto complete.
Add as much data as I can get from as many sources as possible filter and sort by what ever I think will create an edge.

KimRoach said:
phrase, select Filter, and then choose the "Channel" type. This will allow you to search for related channels.

Find a channel that isn't AS popular. Has fewer subscribers. Maybe 5,000, 10,000, etc... It really just depends on your market.

Then click on the channel itself and sort the videos by most popular. Often times, you'll find some gems at the top.

That's because those videos did not get popular because of the # of subscribers, but rather the keywords themselves were high volume, low-competition.
Click to expand...

You can do a similar thing with basically every profile site that lets you sort by new or popular to find the stand out content.

Another easy one is looking at how much content there is for the topic and making it into a ratio vs the volume and guesstimated value of said traffic.

I think "keyword here" results quantity is by far the most useful item in keyword research once you figure out how to unpack the data by comparing totals to each other in an actionable way.
 
Reddits the big one in my industry.
Twitter to but I don't use it. You can still look at content performance their.
 
Thought I would share a few more of my favorite keyword research strategies here.

4. Low KD on Top Websites.

One of the more common keyword strategies is to plug websites into Ahrefs.com that have a low domain authority or produce lots of thin content.

I love this strategy as well. I've found 100's of gems using this technique.

But lately, I've also been doing the opposite. Plugging the MOST popular websites in our industry into Ahrefs, looking at their organic keywords, and then filtering by keyword difficulty (and / or specific terms). You can set the KD from 0 to 15, 0 - 20, 0 - 30. Really just depends on your market and the domain authority of your own website.

You can also plug in websites like Pinterest into Ahrefs, then go to the "Organic Keywords" section and narrow down by keyword difficulty, and specific keywords (to ensure that the results are limited to your specific niche).

This has helped me uncover a LOT of keywords I wouldn't have discovered otherwise.


5. Autosuggest on Steroids.

Google Autosuggest is an incredibly powerful tool for unlocking 100's of new keywords.

Simply go to Google and type in your query with an asterik (*) wherever you'd like to expand the results.

Air Fryer * Recipe
Christmas * Coloring Pages
Sony A6000 VS *

However, Google is also quite limited sometimes because it only give you 10 results.

Of course, you can expand that by using the alphabet.

Air Fryer A* Recipe
Air Fryer B* Recipe
Air Fryer C* Recipe
etc...

But that can also be quite time-consuming.

So I use a tool called Keyword Researcher Pro. Yes. This one is a paid tool. It's also on desktop.

I've tried a lot of different free options. But just haven't found any that are as effective or as efficient as the one above.

Of course, you can always do it manually.

Or - if you just have just a few seed keywords, you can get a few free searches here:

https://www.keywordtooldominator.com/k/google-autocomplete-keyword-tool


6. Keyword Research Using Pinterest

You can get access to a lot of keywords in Pinterest by starting the process of setting up an ad.

During the setup process, you'll be able to select your keyword targeting. Here you can put in a keyword phrase and they will suggest lots of related keyword phrases.

It's just one more tool in the toolbelt. I've found it quite helpful.

Would love to hear some of your favorite strategies!
 
I like this guy.


I just wish he would use the paid features of keyword sheeter.
Made me die a little inside.
 
How to find new lucrative affiliate keywords
  1. Type a competitive keyword from your niche in Google e.g. „best credit card“
  2. Copy & paste the affiliate links of the top 1-5 results on the pages.
  3. Use https://www.redirect-checker.org/ to find out the affiliate domain/ subdomain or identifier in the URL
  4. Take the affiliate domain/subdomain and put it in the Ahrefs site explorer
  5. Go to the backlinks report and sort the result by traffic
  6. You will find interesting new keywords that are driving traffic to affiliate offers, besides the usual suspect of „review“, „best“, „vs“
 
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