Totally agree. I think when you get into all the top traffic sites using it it's then an authority signal (just kind of a vague term and trying to define it).
<script type="application/ld+json">
[{
"@context": "http://schema.org",
"@type": "Article",
"author": { "name": "CCarter", "sameAs": ["https://twitter.com/MercenaryCarter"] },
"name": "ORM Goggle Mode (Online Reputation Management)",
"headline": "ORM Goggle Mode (Online Reputation Management)",
"datePublished": "2015-07-29",
"image": ["https://www.serpwoo.com/img/learning-center/guide/orm-goggle-mode/Homer-Simpson-doh.png"],
"description": "Learn how to enable/disable ORM Goggle mode, and the benefits of being able to visualize the SERPs in tagged color."
}]
</script>
Yeah, I woudn't call it authority signal also. To me it's more of a usability signal I think. G favors sites that makes their job easier. So because Schema is improving CTRs that's why they might favour those sites more than others that don't use markups. BTW, great info here!
<div itemscope itemtype="http://schema.org/Thing">
<h2 itemprop="name"> Super Book </h2>
<div itemprop="description">Ultra interesting. Super impressive.</div>
<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
<div>Book rating:
<span itemprop="ratingValue">88</span> out of
<span itemprop="bestRating">100</span> with
<span itemprop="ratingCount">20</span> ratings
</div>
</div>
</div><div itemscope itemtype="http://schema.org/Product">
<div itemprop="name">Product name</div>
<div itemprop="description">Product description</div>
<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
<div>Product name rating:
<span itemprop="ratingValue">5</span> out of <span itemprop="bestRating"> 5</span> with <span itemprop="ratingCount">100</span> ratings at the whim of pewep.
</div>
</div>
<span itemprop="offers" itemscope itemtype="http://schema.org/AggregateOffer">
Product name was $<span itemprop="lowPrice">50</span> to $<span itemprop="highPrice">100</span>.
<meta itemprop="priceCurrency" content="USD" />
</span>
</div>
function json_schema() {
global $post,$wp_query;
echo '<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Article",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "'. get_permalink($post->ID) .'"
},
"headline": "'. get_the_title($post->ID) .'",
"image": [
"'. get_the_post_thumbnail_url($post->ID, $size=full) .'"
],
"datePublished": "'. get_the_time('Y-m-d') .'",
"dateModified": "'. get_the_modified_time('Y-m-d') .'",
"author": {
"@type": "Person",
"name": "'. get_the_author_meta('display_name', $post->post_author) .'"
},
"publisher": {
"@type": "Organization",
"name": "'. get_bloginfo('name') .'",
"logo": {
"@type": "ImageObject",
"url": "'. esc_url(get_option('buso_logo_pic')) .'"
}
},
"description": "'. get_post_meta($post->ID, '_aioseop_description', true) .'"
}
</script>';
}
<meta property="og:site_name" content="<?php echo get_bloginfo('name'); ?>" />
<meta property="og:title" content="<?php echo get_the_title($post->ID); ?>" />
<meta property="og:type" content="article" />
<meta property="og:url" content="<?php echo get_permalink($post->ID); ?>" />
<meta property="og:image" content="<?php echo get_the_post_thumbnail_url($post->ID, $size=full); ?>" />
<meta property="og:description" content="<?php echo get_post_meta($post->ID, '_aioseop_description', true); ?>" />
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:site" content="@YOURUSERNAME" />
<meta property="article:modified_time" content="<?php echo get_the_modified_time('Y-m-d'); ?>" />
<meta property="article:published_time" content="<?php echo get_the_time('Y-m-d'); ?>" />
<meta property="article:author" content="<?php echo get_the_author_meta('display_name', $post->post_author); ?>" />
