The Newsstand (Discussions & Archive)

Shout out to @TacoCat for sending this in:

October 27, 2016 - Facebook Fishing Formula

This is a 3-part series on increasing sales conversion with Facebook Retargeting to make more sales from the traffic you already have:
  • Part 1 – How we created a 7,245% ROI, off a single campaign
  • Part 2 – How an eCommerce store generated $18,750 in sales from $114…
  • Part 3 – Jedi Mind Tricks to laser blast your sales conversions today!
 
Shout out to @Prentzz for writing and sharing this with us:

November 10, 2016 - +124% Revenue in 1 Week

Buying websites isn't nearly as risky as it seems if you do your due diligence before hand. And Wired Investors isn't talking about vetting the website itself, but the monetization. This case study explains how they over doubled their revenue without gaining a lick of traffic.
 
May 23, 2017 - Gaps in the Patreon Market

The Gaps team "datafies" the Patreon marketplace to show what earns the best and which high demand areas are lacking creators. Also shared is data concerning Reddit, Medium, and Twitch no you can find the platform that suits your style and begin building your monthly contributions.
 
October 10, 2017 - Sponsored Post Pitching

General manager of Problogger, Laney Galligan, delivers a high impact tip for you to use when you're pitching a pre-written post to a big site. Very few people include the key data from their press kit, including their typical following size across all platforms, which they should include. But Laney has a better idea for a much more persuasive pitch...
 
October 10, 2017 - Experts Weight In on SEO Heading Into 2018

@eliquid & @CCarter, the masterminds behind SERPWoo, have published their first expert roundup with a series of questions about what the rest of us mere mortals can do to get ready for SEO in 2018. The terrain is changing constantly, and who better to anticipate how it will change than industry veterans with proven track records. It even features a couple of BuSo's brightest!
 
October 26, 2017 - Shopify Growth Explosion Methods

Don't let the name fool you. This is about Shopify but is applicable to every type of site out there. From helping SaaS's get more customers and convert them into paid members quickly, to creating insane social bait, to creating link-bait resources that'll draw countless search engine visitors for years to come, to email marketing tricks, to using webinars in your funnel, to.... It goes on and on. You'll find something applicable to your site in here.
 
November 9, 2017 - Domain Age Bullying Revealed

@CCarter and @eliquid of SERPWoo reveal new findings in the SERPs... things are worse than we thought when it comes to the impact an aged domain has on ranking. There's correlation and causation here, and either way it's not something you can easily bypass, unless you read their suggested solution. As the post says, get ready to take off your hoodie and put on your business suit.
 
November 28, 2017 - SERPWoo Expert Roundup 2

@eliquid brought together a handful of experts again to help us understand what SEO campaigns really look like and how long they take, how to bust onto page 1 when stuck on page 2, and what kind of content the experts are using for various purposes.

There are lots of experts from various areas of the industry, but this round also included a good group of BuSo users: @turbin3, @Ryuzaki, @Stephen, @stackcash, @jstover77, @propipper, & @NickEubanks.
 
February 28, 2018
Copyright Infringement & DMCA Takedown

Pat Flynn interviews his Attorney at SoCalInternetLawyer.com regarding what is a copyright infringement, what is fair use, and how to approach getting the offending content removed. Do you go straight to the bad guy, straight to the hosting company, to Google or Youtube? All of the answers are here in this audio podcast post.
 
March 15, 2018
How To Double Affiliate Revenue In Only 4 Months

A year ago or so, a member of the NoHatDigital team bought a site by Perrin from the AuthorityHacker crew called HerePup.com. Neither have hidden the site or the fact that they own it, so feel free to check it out. But the real story is how within 4 months the new owners doubled the revenue, effectively cutting in half the time it'll take for them to break even. It's all profit from there out, and they'll likely double again at the rate they're working.

The secret? Nothing more than what you see builders doing here every day. They scaled effectively and made some wise decisions about affiliate programs. Most importantly, they tested even when they feared the opposite effects. There's a lot to be taken from the details, and they share it all here on Tung Tran's Cloud Living blog.
 
April 11, 2018
Merch by Amazon: The Ultimate Guide to a 6 Figures per Year T-Shirt Business In 12 Months

The game of micro-niche sites came and went in the SEO world, but the opportunity is still alive in other growing places. People are flooding Spotify with quick songs and fake artists, for instance. Another opportunity that seems to have flown under the radar is Merch by Amazon. Let the guys over at StartUpBros tell you all about it.
 
April 16, 2018
Faster Broken Link Building

@Prentzz sent in a nice resource by Ahrefs about a faster way of performing a broken link building campaign. By targeting pages with massive amounts of links pointing in, you reduce the amount of content creation you're doing and increasing the outreach. There are several alternate methods shown, but the fastest is by using Ahrefs' link index.
 
July 6, 2018
The Link Bar, an Ecommerce Mobile Homepage Navigation Alternative

Conversion Rate Optimization company Growth Rock released a study that's worth reading for all involved in the eCommerce industry and anyone with a fewer amount of categories on their websites. The premise is an A/B test comparison between the classic Hamburger Menu for mobile designs and the Link Bar, which can be static or allow you to drag to scroll horizontally.

The results were clear and they show examples of some big companies already adopting the Link Bar. They also break down the details of exactly what it effects to get the measured 5% boost in conversion rate.

Also:
If you see something worth sharing that you don't feel the need to create a thread about or want to draw more attention to it, send it in. We try to focus on useful, actionable information in the Newsstand and not really news. It's a misnomer for sure, but we're all about making money.
 
August 8, 2018
Triple Threat!

Hacking Quora for SEO Growth
SERPWoo's @eliquid shows us how he used Quora only to move a page ranked #20 all the way up to #3. This further amplifies the questions about whether or not no-follow links help SEO, whether links with traffic or on trafficked pages matter more, and how much relevancy really counts.

Common Webpage Design Mistakes
Ryuzaki sent this one in, which illustrates plainly with a lot of images some of the most common problems you see from webmasters trying to edit their themes or build a site from the ground up. It breaks it down to the nitty gritty, all the way to font styles, padding, caption positioning, etc.

How to Perform an SEO Audit
Another from the SERPWoo team providing everything you need to perform an SEO audit, from information to a list of tools you can use. This post is basically a business in a box, however you can also use it to analyze your own site and break through to the next level.

As always, please send in anything good you find across the net that contains actionable information (not news) to help us better build our businesses. We try to share newer posts that are of a certain quality level. For some reason that's getting harder and harder to find these days. Any help you can offer would be great.
 
September 25, 2018

Predicting Latent Keyword Intent
Tom Rayner released a beast of a post regarding how he not once, twice, or even only thrice managed to predict Google's incoming intent for a keyword to get ahead of the curve, establish the highest CTR, and take the #1 spot for short tail keywords, netting his clients huge boosts in revenue (€850,000+ on one client).

It also exposes that "seasonality" isn't the only time Google changes the intent of SERPs. It's happening all the time based on user sentiment across the web. He explains how to measure it and strike first. Well worth a read.
 
October 11th, 2018

Link Inversion & Content Hijacking
Dejan Marketing breaks down the technology behind the Google Caffeine update, called Percolator, and shows Google truly does put the user first, even if that means screwing over the publisher in a big way. Not only can you syndicate someone else's content while linking back to them as the source, but you can actually be given credit for all of the links going to the original page and all other copies. To really understand what's happening here, you need to follow all of the internal links on the page.
 
October 26th, 2018

How Google Assesses Trust
Marie Haynes has posted her opinions on the recent slurry of Google updates, including the most recent September 27th one. Accurate or not, it provides a lot of examples of problems on websites and how to resolve them according to the Rating Guidelines that inform the algorithm, and what the humans who look at the sites are looking for. Well worth a read.
 
I'm changing up the format of the Newsstand. Instead of bumping this thread and getting little engagement, I'm going to start new threads for each entry. I'll still update them here and bump this thread once in a blue moon with all the newest ones added in so people can play catch up. But this thread itself is going to be a lot less visible for now.
 
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